Laura Pluyer

About

Marketing professional focused on strategy, social media, and digital content that connects with people and performs. I plan, coordinate, and execute campaigns across platforms like TikTok, Instagram, and LinkedIn, bringing together creators, performance data, and storytelling that fits each brand’s tone and goals. My experience includes managing influencer partnerships, briefing creators, aligning with design and paid media teams, and adjusting based on real-time results. I’ve worked with both B2B and B2C brands across wellness, lifestyle, and consumer goods, always with a focus on relevance, creativity, and consistency. Used to working across global teams, I collaborate in English, Spanish, and German with ease. I enjoy building clear content strategies, streamlining workflows, and spotting growth opportunities through data and trends. If you’re looking to strengthen your content strategy, improve campaign execution, or scale creator programs with intention and structure, let’s talk.

Experience

• Social Strategist · Power Digital Marketing2025-07-01 –
• Social Media Coordinator · Myosin Marketing2025-02-01 – 2025-07-01

  Planned and executed content strategies across Instagram, LinkedIn, and TikTok, ensuring brand tone and visual consistency. Managed content calendars and collaborated with creative teams to develop high-performing, trend-driven content. Used Metricool for scheduling, KPI tracking, and monthly/quarterly reporting. Designed custom visual insights reports and presented key performance metrics to clients. Analyzed performance data and suggested strategic optimizations to enhance engagement and reach.

• Campaign Coordinator · INFUSE2024-01-01 – 2025-01-01

  Led end-to-end coordination of digital marketing campaigns for clients in the tech, wellness, and retail sectors. Managed campaign execution across multiple markets, ensuring timely delivery and alignment with brand objectives. Acted as the main point of contact for clients, handling feedback rounds, internal communications, and deliverables. Used Notion and ClickUp to streamline workflows, assign tasks, and track timelines. Supported paid media efforts by analyzing campaign performance and reporting on key metrics. Participated in creative brainstorming sessions to develop trend-driven content strategies. Maintained strong relationships with stakeholders across different time zones to ensure smooth collaboration.

• Ejecutivo de cuentas · Emporia2022-08-01 – 2024-01-01

  Developed and managed social media strategies for both local and international clients. Created and maintained content calendars, supervising copy and design workflows. Led content execution across Instagram, Facebook, and TikTok for multiple brands. Monitored daily engagement, responded to community inquiries, and analyzed performance metrics using Meta for Business and Google Sheets. Coordinated influencer partnerships and giveaways to increase brand visibility and audience engagement.

• Oficial de atención Customer service · Banco Galicia2021-07-01 – 2022-07-01

  Assisted clients with account inquiries and product information via phone and online support channels. Managed and updated client data using internal CRM tools. Recommended banking products tailored to individual financial needs and goals. Delivered high-quality service, consistently achieving strong customer satisfaction and building long-term client relationships.

Education

• Universidad de PalermoMarketing
• CoderhouseMarketing digital, Marketing
• CoderhouseCommunity manager y publicidad, Marketing
• Espacio Buenos Aires - Centro de estudios profesionales en Moda, Diseño, Comunicación y BusinessBranding para marcas, Marketing
• Espacio Buenos Aires - Centro de estudios profesionales en Moda, Diseño, Comunicación y BusinessManagement para marcas, Marketing
• Universidad de PalermoMarketing

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