María Teresa Del Toro

About

Digital strategist driven by a bold vision for the future of healthcare & well-being. I believe health isn’t just about medicine—it’s about the food we eat, the communities we build, and the technology that empowers us. Since graduating from the University of Pennsylvania in 2023, I’ve built a strong foundation in business strategy, digital marketing, and market research through roles at CVS Health, Red Ventures, and HITLAB.

Experience

• Product Strategy Senior Analyst · CVS Health2024-09-01 –
• Product Strategy Analyst · CVS Health2023-07-01 – 2024-09-01
• Digital Marketing Analyst · Red Ventures2022-06-01 – 2022-08-01

  - Collaborated with diverse teams of designers, developers, data scientists, and analysts to assess project outcomes and align priorities on improving and developing the company’s product. - Conducted market analysis to provide recommendations and set the strategy for improving the company’s MVP. - Reduced MVP user step breakage by rephrasing question resulting in a 15% increase in second step completion. - Developed and presented PowerPoint presentations with colleagues to inform both direct and external teams on overall product performance and A/B test results. - Owned the first attempt to A/B test the company’s MVP to maximize customer acquisition; resulting in a 13% increase in primary user flow completion and 36% increase in revenue per entry.

• DELPHI Intern · HITLAB2021-06-01 – 2021-08-01

  - Led HITLAB projects funded by leading institutions in the healthcare industry focusing on the ideation, creation, evaluation and diffusion of digital health innovation. - Spearheaded research initiative to collect data on companies in the digital health industry landscape of Latin America, and integrated company data on Salesforce. - Engaged in critical discussions concerning current and future issues the healthcare industry faces now in the post-covid world (eg. integration of remote and in-person care). - Worked on a literature review of the barriers and challenges to digital health implementation in Latin America.

Education

• The Wharton SchoolBachelor of Science in Economics with Concentration on Health Care Management and Policy, Minor: French and Francophone Studies
• HEC ParisSemester Abroad, Business Administration and Management, General

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