Maria Vivas

About

Maria Vivas is a dynamic marketing professional with a robust background in both marketing communications and music business. She holds a Bachelor's Degree in Marketing Communications from Emerson College and another in Music Business from Berklee College of Music. Maria founded Maria Vivas Marketing in 2020, where she has successfully collaborated with over 13 artists, enhancing their digital presence and increasing their Spotify and Instagram followers significantly. Her expertise extends to her role as Director of Digital Marketing at New Waterloo, where she boosted website revenue by 52% and improved return on ad spend. Previously, Maria served as an Ads/Paid Social Consultant at Sprinklr, optimizing ad performance for Disney+. Her career began at Berklee College of Music, where she held various marketing roles, and she also gained experience as On-Air Talent at WERS 88.9 FM. Maria's diverse skill set makes her a valuable asset in the marketing industry.

Experience

• Founder · Maria Vivas Marketing05-01-2020

  Work with 13+ artists including Miranda Glory, Amber Olivia, and Fuzzy Bumble. Designed and executed marketing release plans for 25+ releases with tactics including audience research, playlist pitching, organic social strategy, and paid social advertising. Increased artists Spotify followers by an average of 93% in 2020. Grew artists Instagram followers by an average of 26% in 2020.

• Director of Digital Marketing · New Waterloo01-01-2023 – 04-01-2025

  Guide digital marketing strategies for hotels, restaurants, and venues using paid search, paid social, SEO, and website development. Increased website revenue by 52% YoY, driving an additional $1.6M in revenue compared to my first year with the company. Brought paid search in-house and increased return on ad spend from $6.36 to $15.91.

• Ads / Paid Social Consultant · Sprinklr12-01-2021 – 12-01-2022

  Established myself as the primary consultant for Disney+ where I was responsible for training new hires, creating reports critical to day-to-day operations, and analyzing paid social performance. Automated Disney+ ad performance tracking by migrating 6+ years of historical data and building automated ad reporting in Sprinklr. Partnered with Diageo and technical team to optimize automated bidding on Pinterest, reducing ad operations time and accelerating Sprinklr adoption.

• Online Marketing and Communications Manager · Berklee College of Music01-01-2018 – 12-01-2021

  Supporting internal communications targeted at current students, faculty, and staff as a part of the External Affairs team. Executing day-to-day operations of internal communications tools such as email newsletters, digital displays, closed Facebook group, etc. Managed the strategy, creation, and execution of engaging paid social media campaigns for Berklee College of Music and BerkleeNYC. Providing user support and insight for 300+ content managers on a Drupal website. Spearheading market research projects including research on new programs, department awareness, and more.

• Enrollment Marketing & Communications Manager · Berklee College of Music11-01-2015 – 12-31-2017

  Develop marketing campaigns for all summer programs targeted to prospective summer programs students and parents. Collaborate with 20+ program directors and enrollment marketing team to create all operational and marketing email campaigns. Execute digital advertising on social media platforms such as Facebook and Instagram. Conduct market research efforts such as focus groups, online surveys, social listening, collision interview, and competitive analysis.

• Enrollment Marketing & Communications Assistant · Berklee College of Music07-01-2015 – 11-01-2015

  Oversee the Berklee Summer Programs social media content and communication strategy. Manage three student employees with the goal of conceptualizing social media contests and campaigns. Analyze data from market research efforts such as focus groups, surveys, and social listening.

• Marketing Coordinator · Six Red Marbles06-01-2014 – 07-01-2015

  Managed, created, and executed social media campaigns on all public-facing company accounts, including LinkedIn, Facebook, Google+, and Twitter. Supervised, published, and promoted blog submissions from all offices. Conducted industry research on SEO, trade-shows, clients, and competitors.

• On-Air Talent · WERS 88.9 FM12-01-2011 – 05-01-2015

  Write on-air scripts, operate soundboard, creating playlist & updating playlist with G Selector, and communicate with listeners. Regular host of All A Cappella on Saturday (2-4pm).

• Weekend Assistant Program Coordinator · WERS 88.9 FM08-01-2014 – 10-01-2014

  Managed specialty family-friendly programming including: Standing Room Only, All A Cappella, The Playground, and Chagigah. Coordinated in-studio performances with live-mix team and on-air hosts.

• Street Team Member · WERS 88.9 FM01-01-2012 – 09-01-2014

  Distribute free merchandise, work booths at events, and represent the WERS brand.

Education

• Emerson CollegeBachelor’s Degree, Marketing Communications
• Berklee College of MusicBachelor's Degree, Music Business

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