Will Bristol

About

I’m a growth-focused marketing leader with a unique blend of lifecycle marketing, CRM management, creative strategy, and design expertise—backed by over a decade of experience across e-commerce, health, education, and music industries. I thrive at the intersection of creativity and operational excellence—crafting strategies, building processes, and delivering campaigns that not only look good but also drive results. I'm always looking to grow, collaborate, and find meaningful ways to connect people with products and experiences they care about.

Experience

• Ecommerce Merchandiser · Vosges Haut-Chocolat2025-09-01 –

  Responsible for driving online sales growth by crafting an elevated, seamless, and story-driven digital shopping experience that reflects the Vosges Haute-Chocolat brand. This role manages online product presentation, merchandising strategy, and conversion optimization across our direct-to-consumer channels — ensuring that every digital touchpoint delivers the sensory magic of our chocolate.

• Marketing Specialist | Designer | Brand Strategist · William V Bristol2010-06-01 –

  As a marketing specialist and brand strategist, I help businesses build strong, intentional brands through strategic planning, targeted messaging, and consistent visual identity. My work spans campaign development, audience segmentation, and lifecycle marketing, with design serving as a tool to support clarity and engagement. I approach every project with a problem-solving mindset—whether refining a brand’s positioning, launching a new initiative, or coordinating outsourced deliverables. I’m transparent, collaborative, and focused on outcomes that drive awareness, conversion, and long-term customer value.

• Digital Marketing Manager · Immanence Health2023-10-01 – 2025-06-01

  As the Digital Marketing Manager, my role involves supporting the marketing functions for Dr. Christine Schaffner, while working collaboratively with the e-commerce store, Immanence Ipothecary, and the Immanence Health clinics. I'm here to craft and enhance processes, systems, and mechanisms to help our company grow. I'm committed to aligning these strategies with our company's goals and vision to drive success.

• Engagement Marketing Manager · TrueFire Studios2022-06-01 – 2023-09-01

  At TrueFire Studios, I played a pivotal role in optimizing marketing efforts across several brands to drive growth and enhance customer retention. By managing communications across all direct-to-consumer channels, I ensured that our messaging resonated with subscribers. My collaboration with stakeholders allowed us to refine our strategies and improve overall engagement.

• Email Marketing Specialist · TrueFire Studios2021-09-01 – 2022-06-01

  I played a pivotal role in enhancing brand communications through effective email, SMS, and push marketing strategies. My responsibilities included managing communications and optimizing D2C channels for various brands, ensuring a cohesive and engaging customer experience.

• Brand Manager · Chicago Music Exchange2020-02-01 – 2021-09-01

  Manage a stellar team of marketers from copy writing to social strategist while implementing and overseeing campaigns, tools, and the levers of our marketing machine. Selling, educating, and entertaining are the goals!

• Lead Designer · Chicago Music Exchange2017-08-01 – 2020-02-01

  Implement and collaborate with the marketing team to show off the best collection of vintage instruments and awesome happenings at one of the coolest music stores in the country.

• Designer · PS Greetings2015-11-01 – 2017-11-01

  Designer, Illustrator, and Copywriter for all seasons. Products include but are not limited to greeting cards, stickers, packaging design, buttons, textiles, and promotional materials.

• Manager · Buck Records2013-09-01 – 2016-09-01

  An independent record label run by me. I accept and release demos and work from artists I admire and enjoy. I hope to release mostly EPs and singles as these appeal to me because of their uniqueness and brevity. It is a passion of mine I hope to continue working on for the foreseeable future.

• Domestic Sales / Warehouse Manager / Radio Promotion · Drag City2011-08-01 – 2015-11-01

  Responsible for all logistics and maintenance/storage of any materials made by or distributed by Drag City Inc. Including working with domestic and international logistics companies as well as seeing to it goods are processed and received properly. I also am responsible for overseeing/recruiting interns, maintaining all mail-order/customer service duties and website updates/responsibilities in these areas. This includes accounting for any discrepancies or problems the site may have in these areas, and I deal with any customers who are dissatisfied/misinformed (those who deal directly with us). Also responsible for recruiting/keeping up with distributors/stores within the US with whom we deal. Attending to their financial records and any customer service type issues they have. Along with that finding new niches in which to sell our merchandise and get our artists exposure. I handle radio promotion, who we outsource to (if we do) and any logistics/communication between radio, our press, and our artists.

Education

• University of Central FloridaArt B.F.A., Graphic Design

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