Mariam Yusuf

About

Highly skilled Product Designer with 3+ years of experience in UI/UX Design, Product Design, and Content Design. With a proven track record of crafting seamless user experiences, with expertise in user research, design principles, design thinking, and interaction design. Proficient Designer who understands the need to meet the company's objectives and user’s needs.

Experience

• Communications & Designer Strategist · Luxim05-01-2024

  Conducted user research and designed UX solutions that improved seller onboarding and reduced drop-off rates (e.g., BVN requirement redesign). Developed gamified UX flows for campaigns, integrating leaderboards and point systems to boost engagement. Redesigned the company website to align with campaign objectives and improve user experience. Created branded materials and graphics for marketing campaigns, including the Market Activation Campaign, driving app downloads and engagement. Strategized and executed social media content focused on education, engagement, and sustainability, increasing user awareness and app adoption. Collaborated with developers to resolve functionality issues and improve app usability. Played a key role in driving app usage, downloads, and retention through impactful UI/UX design and strategic campaigns.

• Product Designer · vedoc01-01-2024

  Spearheaded comprehensive user research initiatives, resulting in a 30% increase in user engagement. Developed innovative product design strategies, integrating user needs with company objectives. Collaborated with cross-functional teams to translate design concepts into functional user interfaces Led the redesign and implementation of a new responsive website, resulting in a 25% increase in website traffic

• Product Designer · Shake App06-01-2024 – 01-01-2025

  The app is live on the App Store and achieved over 1,000 downloads in its first month of release. Designed the user interface for Shake App, a social networking platform that matches users for lunch and dinner outings based on location and preferences. Collaborated with developers to provide detailed design specifications for smooth implementation. Proposed and designed future enhancements, including group chats for matched users and pinned locations for meeting spots.

• Product Designer · Estility08-01-2023 – 09-01-2023

  Collaborated with the Product Design team to craft intuitive support flows for web applications. Orchestrated the end-to-end design of essential user journeys. Created captivating graphics and dynamic text animations for social media platforms. Conducted comprehensive user testing for the Estility User App, resulting in a 10% increase in app adoption.

• Product Designer · Verdant DevCore Technologies05-01-2023 – 01-01-2024

  Redesigned the company's website, achieving a modern and visually appealing platform. Led comprehensive user testing sessions, validating design concepts and resulting in a 20% increase in user satisfaction Worked closely with the product design team on UI projects for clients, resulting in a increase in client satisfaction.

• Social Media Manager · XQZite Limited03-01-2020 – 02-01-2021

  Boosted social media engagement by 25% through targeted campaigns. Developed marketing content for social media, resulting in a 15% increase in followers. Monitored online presence and engaged with users, resulting in a 10% increase in customer satisfaction. Analyzed and reported social media campaign results, informing future marketing strategies.

Education

• Lagos State UniversityBachelor of Science - BS, Mass Communication/Media Studies
• Zuri trainingProduct design, Design

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