Aduragbemi Oroja

About

With a Bachelor's degree in Economics from the University of Lagos and multiple certifications in Product Design, I have honed my skills through various educational programs, including Zuri X Ingressive For Good, Dev and Design, and Domestika. My professional journey includes roles as a Product Designer at CVtoCAREER, where I designed a job application solution that significantly increased user success rates, and at Raconteur Creative, where I enhanced user engagement through animated data visualizations. As a Freelance Product Designer for Haven, I focused on user privacy and efficient design implementation. My tenure as Senior Visual Designer at Go-Learn Africa involved maintaining brand consistency and creating impactful visual materials. Additionally, I served as Creative Director at AMC, leading creative projects and mentoring aspiring designers. My expertise spans user experience, brand identity, and innovative design solutions.

Experience

• Product Designer · CVtoCAREER08-01-2023 – 02-01-2024

  - Designed a seamless solution for job application that applies to over 100 jobs per day/user, and 200 jobs per day/user at an optimal rate depending on the saturation level in the job field at the user’s location, thereby increasing the potential of job applicants landing dream roles by an estimate of 500%. - Iterated user interface to reflect customer feedback and feature requests through User Acceptance Tests (UAT) conducted by the user test teams for better user experience retaining well over 80% of users since product launch. - Drove the organization’s profitability with a user-friendly interface from soft launch to securing and retaining its first set of subscribers grossing over $35,000 in earnings within the first four months after product launch. - Led a two-man design team for the ideation and design of a sister project, while documenting and managing the design process with a work-tracking tool (Hubstaff); achieving the Minimum Viable Product screens in five weeks.

• Product Designer · Raconteur Creative2024 – 02-01-2024

  - Designed an infographic webpage integrated into an existing website detailing the product’s value in comparison to competitor brands using animated illustrations to represent data for users; scoping a potential of over 200% increase in sales. - Designed statistical data in a user-friendly manner with animated illustrations to simplify complex comparison data while emphasizing the product’s values, persuading users to subscribe potentially at least twice as fast. - Illustrated characters and figures to depict information for comparing product value offers to competitor products value; positioning the brand for an increase in user engagement on their website leading to an increase in conversion of guest users to subscribers.

• Freelance Product Designer · Haven07-01-2023 – 10-01-2023

  - Developed a flow to drive user experience with an emphasis on privacy for a product where users share sensitive information thereby increasing user confidence and ensuring brand trust. - Created design components for easy implementation during design handoff for developers promising a double time increase in product implementation speed leading to an estimated 30% reduction in resource cost for project stakeholders. - Designed various product touchpoint interactions, making provisions for user touchpoints, coach touchpoints and admin touchpoints.

• Senior Visual Designer · Go-Learn Africa02-01-2022 – 06-01-2023

  Maintaining consistency with the brand identity. Information analysis and representation. E-book and literature cover design. Brand team growth. Creating visually impactful brand design and online materials, including flyers and motion graphics. Branding events and seminars. Providing expert brand consultation services.

• Creative Director · AMC02-01-2016 – 05-01-2023

  Developing and implementing the overall vision and goal. Leading a two to three man team of creatives. Managing budgets and schedules for creative projects. Reviewing creative works. Mentoring and training aspiring designers. Record creative courses and classes for students. Staying up-to-date on industry trends and developments. Identifying opportunities for creative experimentation and innovation. Participating in new business pitches and presentations to potential clients. Representing the company at events and conferences.

Education

• Zuri X Ingressive For GoodCertificate of Completion, Product Design
• Dev and DesignCertificate of Completion of Product Design Bootcamp
• DomestikaCertificate of Completion of Digital Product Design with Lean and UX, Product Design
• DomestikaCertificate of Completion of Logo Design: From Concept to Presentation
• University of LagosBachelor's degree, Economics

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