Mariapia Facchino

About

With a strong foundation in international economics and marketing from Università degli Studi di Modena e Reggio Emilia and an enriching Erasmus+ experience at the University of Valencia, I have honed my skills in SEO and digital marketing. Currently, as a Junior SEO Specialist at Lynx 2000, I conduct comprehensive SEO audits and optimize website content to enhance search engine rankings and user engagement. Previously, I supported strategic operations as a CEO Assistant at DigiBite Srl, where I managed Google Ads campaigns and optimized website content to boost organic traffic. My career began as a freelance English teacher, where I developed communication skills and a passion for education. My diverse experiences have equipped me with a unique blend of analytical and creative skills, enabling me to drive digital marketing success.

Experience

• SEO Specialist Junior · Lynx 200009-01-2024

  Conducts in-depth SEO audits using tools like SEMrush and SEOZoom, identifying crucial opportunities for website optimization. Focuses on both on-page content optimization and technical SEO, implementing structural and performance improvements to ensure optimal search engine rankings. Works on content for corporate blogs and client websites, applying strategic copywriting techniques to enhance user engagement, increase organic traffic, and boost online visibility.

• CEO Assistant · DigiBite Srl03-01-2024 – 05-01-2024

  Supported the CEO in the strategic management of daily operations, focusing on planning and monitoring business KPIs to ensure alignment between long-term objectives and daily performance. Managed and optimized Google Ads campaigns, focusing on executing Performance Max and Brand Awareness Campaigns. Worked closely with the marketing team to monitor results, make strategic adjustments, and improve return on advertising investments. Enhanced the visibility and effectiveness of the company’s primary service website by optimizing content using Semrush, analyzing performance data, identifying SEO improvement opportunities, and implementing changes to increase organic traffic and search engine relevance.

• English Teacher · Freelance07-01-2021 – 08-01-2023

  Worked as an English teacher, likely providing language instruction and tutoring services to students, focusing on improving their English language skills.

Education

• Università degli Studi di Modena e Reggio EmiliaLaurea breve, Economia e marketing internazionale
• University of ValenciaErasmus+ Mobilità per Studio, Economia
• Liceo Scientifico De Rogatis FiorittoDiploma, Liceo scientifico

Similar talent on Pangea

Neffy P.SEO Specialist | Digital Marketing ExpertMerida, YucatanBernardo P.Strategic SEO architect with a focus on revenue, UX experience, and data-led paid media executionSantarem, PortugalElizabeth N.SEO Specialist | Content Strategist | Web DesignerArogya R.SEO SpecialistHong Kong