Marta Awad

About

Paid growth marketing for over 6 years with specialization in: - OTT/CTV (streaming TV) advertising - Direct Mail - Paid Social (Meta, TikTok, Reddit) SaaS, B2B, Tech

Experience

• Senior Growth Marketing Manager · Jobber04-01-2021

  - Identify and test new paid channels that have opportunity to scale and acquire customers cost-effectively - Tested and ran campaigns across Reddit, TikTok, Lead Generation, Direct Mail, Radio, Directories, Taboola, Criteo, Newsletter Advertising, Amazon DSP, Podcast - Own and manage CTV/OTT campaigns directly with TV networks and through DSPs - Testing both top of funnel and lower funnel channels (brand awareness and customer acquisition)

• Demand Generation Specialist, Paid Acquisition · Wave HQ05-01-2019 – 03-01-2021

  Played a key role in driving demand generation and managing paid acquisition strategies at Wave HQ.

• SEM Specialist · Core Online Marketing06-01-2018 – 04-01-2019

  Managed search engine marketing activities at Core Online Marketing.

• Social Media Strategist · Core Online Marketing07-01-2017 – 06-01-2018

  Responsible for developing and implementing social media strategies at Core Online Marketing.

Education

• York UniversityBachelor of Arts (B.A.), Psychology
• BrainStationCertificate, Data Analytics
• Sheridan CollegePost Graduate Certificate, Public Relations & Corporate Communications
• University of Toronto MississaugaCertificate, Digital Marketing Management

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