Martin O'Toole

About

Brand strategist and writer in the creative delivery business for over 25 years. Originally from the UK, I now live a mindful life in Bali. I enjoy developing brand propositions, messaging strategies, brand voice, guidelines, and long-copy work. I love writing so much that I'm still writing when I'm not writing marketing copy. Hence, I've just published a self-help book. As a senior strategic creative, I deliver high-quality work with zero friction within sensible timeframes. All I ask in return is a proper brief, clear communication, and mutual respect. So if you need brand names, value propositions, messaging, brand bibles, articles, an eBook, or your entire website writing, let's chat. I'm new to this site.

Experience

• Marketing Manager · Indigo 6 (Advertising & Design Agency)02-01-1997 – 08-01-1999

  First agency role in a boutique agency. Diverse responsibilities including new business, media planning, and copywriting.

• Marketing Director · Charles Walls Group (Ad Agency)08-01-1999 – 02-01-2000

  Responsible for the brand and marketing strategy, new business, pitching, and content creation.

• Marketing Director · Aston Court Chambers International (HNW Tax Planning Firm)08-01-2007 – 09-01-2010

  Broad range of marketing and client retention activities in this cutting-edge, Swiss-based tax firm.

• Co-Founder & Managing Director · McGrath O'Toole (Creative Agency)11-01-2010 – 02-01-2013

  Multiple roles from creative to marketing, new business, and personnel management.

• Co-Founder & Director · Home (now IMA Home), (Integrated Creative Agency)02-01-2000 – 08-01-2007

  Multifaceted role including marketing, new business, creative, and recruitment.

• Managing Director · Coolpink03-01-2013 – 11-01-2013

  All sorts, including creative direction, new business, personnel, and marketing.

• Founder & Creative Director · Fist of Fury (Creative Agency)11-01-2013 – 04-01-2019

  Multifaceted role including creative, marketing, and new business.

Education

• Trinity & All Saints CollegeDiploma, Communications and Marketing

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