Maryna Fliashko

About

Experienced Marketer with 10 years working in Marketing in different industries. Currently working in Education. \n\nFocused on Marketing Strategy and Marketing Management. Skilled in Communications and Content Management. Master's degree in Marketing.

Experience

• Head of Marketing · KSE Graduate Business School2024-03-01 –
• Marketing Consultant / Partial CMO in IT (AI, Product) · Different Projects07-01-2023

  - Marketing Strategy Development & Tactical Plan Implementation - Communications Strategies & Tactics Tailored to Business Needs - Freelancers & Subcontractors Team Management - HR Marketing & Employer Branding Consultation Industries I Specialize In: - AI tools for Marketing Departments - AI&Human actions and processes. - Leadership in meaningful teams with strict “no toxic bullshit” rules.

• Marketing Lead in IT · NDA03-01-2020 – 09-01-2022

  Overall marketing strategy for 2 different solutions B2B communications HR Marketing Digital Marketing

• Marketing Communications Officer · IBox2017-07-01 – 2020-03-01

  - marketing department's strategic planning, A&P and P&L budgets. - top B2B communications with key strategic partners such as Vodafone, Uklon, Oriflame, Wog, Wargaming, and Monobank. - NPS tracking and deep customer analytics launch as the lead source of marketing insights. - The overall Marketing dashboard in Oracle implementation.

• Head of Marketing · BureauCrat11-01-2014 – 07-01-2017

  Marketing communications - localization and implementation of marketing and promotional offers from European suppliers, creation, and promotion of promo offers for the Ukrainian market (on behalf of both the company or the suppliers) Marketing strategy - creating and implementation of the value propositions of all the imported brands in the portfolio. Product Policy - formation of the company's product policy, choosing the number of products to be represented in office and on exhibitions. Copywriting - writing advertising and information texts for the needs of the sales department. Translating promotional materials from suppliers from English into Ukrainian and Russian. Maintaining the company's website and projects, filling the blog with unique texts, updating the news. Events - participation in Ukrainian exhibitions - work organization on stands (copywriting texts for sales managers, presentations, meeting, and networking), stand design. Visiting the foreign exhibitions - analysis of local proposals, negotiation at stands, networking. Achievements I’ve developed the marketing strategy and brand identity for TM Staedtler in Ukraine which helped my company to obtain the status of the official importer of this brand.

• Marketing manager in B2C fields · NDA12-01-2012 – 2014

Education

• Kyiv National Trade and Economic UniversityMaster's degree, Marketing
• №5 Brovary Middle School specialized in learning foreign languagesEnglish Language and Literature, General; French Language; Spanish Language and Literature;

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