Anna Zapletalova

About

With a Master of Science in Integrated Marketing from New York University and a Bachelor of Science in Sport Management from Loughborough University, I have honed my expertise in digital marketing and analytics. My professional journey includes roles such as Account Manager at Agene and Marketing Manager at CX Genie, where I have been instrumental in driving business growth and enhancing customer satisfaction through strategic account management and innovative marketing solutions. As a Marketing Specialist, I developed and executed successful social media and paid search campaigns, while my tenure as a Digital Marketing Associate at Shift7 Digital involved optimizing digital marketing strategies and managing client relationships. My experience as a Marketing Strategist at MintLeads further solidified my ability to craft high-impact lead generation strategies. I am adept at leveraging data-driven insights to optimize marketing outcomes and have a proven track record of exceeding industry benchmarks.

Experience

• Account Manager · Agene12-01-2023

  Responsible for managing client accounts, ensuring customer satisfaction, and driving business growth through strategic account management.

• Marketing Manager · CX Genie12-01-2023

  CX Genie is an AI-powered, all-in-one customer support platform, offering solutions like AI chatbot, live chat, help desk, ticket management and more! In simple terms, whether you're a solopreneur, running a startup, or part of a bigger business, CX Genie is the platform for you. It will help you streamline your customer support operations, to make sure you're providing your clients with fast, accurate and overall top-notch assistance, ensuring they are happy and continue to come back. Our platform is designed to deliver seamless 5-star support across multiple channels, boost customer engagement and satisfaction, and of course - drive your business growth!

• Marketing Specialist · Freelance04-01-2021 – 01-01-2024

  - Developed & executed social media and paid search campaigns that drove brand awareness and traffic. - Consulted with clients to refine marketing direction & tactics, leading to enhanced audience engagement. - Expert in identifying and defining target audiences through social listening and detailed research, enabling effective and targeted marketing campaigns that succeed industry benchmarks. - Delivered monthly performance reports, using data-driven insights to optimize future campaign outcomes. - Crafted content, creative direction, and persuasive copywriting for social media and e-commerce platforms, using A/B testing to improve results. - Collaborated with vendors on managing the production of marketing materials in accordance with clients' timelines and budgets.

• Marketing Strategist · MintLeads11-01-2023 – 12-01-2023

  - Developed high-impact cold email lead generation strategies for 15+ B2B clients, aligning each approach with their specific business objectives and the current market dynamics. - Led strategic onboarding calls with clients to establish goals and oversaw them from the initial onboarding phase to the successful launch of their targeted campaigns. - Collaborated with clients across various industries, including SaaS, E-commerce, and Agencies, adapting strategies to meet the unique challenges of each sector. - Created, edited, and refined 60+ campaign copies per week, ensuring that each message aligns with the target audience, the client's tone and voice, and the client's goals.

• Digital Marketing Associate · Shift7 Digital01-01-2022 – 06-01-2023

  - Executed, tracked, optimized and then reported on digital marketing campaigns across Google Ads (search, display, p.max...). - Managed client relationships and delivered weekly project updates as a reporting work-stream lead. - Analyzed insights to drive enhanced campaigns and produced comprehensive reports, ensuring precise pacing, QA, and trafficking. - Monitored and updated client-facing dashboards and reports to easily track digital activities across platforms. - Developed numerous email and Google Ads campaigns, exceeding industry benchmarks. - Managed clients Salesforce Marketing Cloud (SFMC) account and worked within journey builder, content builder, email studio, audience builder, and analytics builder to craft compelling email marketing campaigns and customer journeys that resonate with the audience. Delivered valuable insights and effective results using this marketing automation tool. - Actively collaborated with teams across the agency & across client's teams to execute planned strategies.

Education

• New York UniversityMaster of Science - MS, Integrated Marketing - Digital Marketing & Analytics
• Loughborough UniversityBachelor of Science (BSc), Sport Management
• English International School of PragueInternational Baccalaureate
• English International School of PragueBilingual IB diploma
• English International School of PragueInternational General Certificate of Secondary Education

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