Mateo Ruiz Guiñazú

About

I'm a Sr Product Designer based in Berlin, Germany, with nearly a decade of experience building software products. My background in graphic design and engineering mindset help create high-quality experiences for millions of users worldwide. I've worked across industries like technology, consulting, and brand consulting, enhancing my skills in UI/UX and interaction design. My leadership at HelloFresh and Accenture highlights my ability to drive design innovation and improve product experiences.

Experience

• Senior Product Designer · HelloFresh2024-01-01 –

  Currently leading Shopping Experience for active customers. Optimized meal selection & customization flows, increasing AOR by 9% for new customers and 16% for active users, with a €150M impact. Led global loyalty program design, projecting €709M revenue by 2025. Spearheaded strategic initiatives across 14+ markets.

• Senior Service & Interaction Designer · HelloFresh2023-07-01 – 2024-04-01
• Service & Interaction Designer · HelloFresh2021-11-01 – 2023-07-01
• Senior Product Designer · ComparaOnline.com2021-01-01 – 2021-11-01

  Redesigned customer acquisition funnel, improving conversion with guided experience and AI-driven chatbot. Migrated to a token-based design system, streamlining workflows.

• UI Design Lead · Accenture Argentina2019-09-01 – 2021-01-01

  Led UI and visual design across 8+ projects, mentoring junior designers. Improved collaboration between design, research, and engineering teams.

• Product Designer · Accenture Argentina2018-07-01 – 2019-09-01
• Designer · Spectrum Licensing & Brand Consulting2017-08-01 – 2018-07-01
• Web Designer · Grupo Sumin2015-06-01 – 2016-06-01

Education

• University of Buenos AiresDiseñador Grafico, Diseño gráfico

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