Matthew Tang
Director, Strategic Marketing Initiatives & Community at The Estée Lauder Companies Inc.
13 yrs experience · New York, NY · <10 hrs/week
About
Matt is part of the Strategic Marketing Initiatives & Community team within the Enterprise Marketing & Data (EM&D) function at The Estée Lauder Companies. The Strategic Marketing Initiatives and Community team supports the delivery of EM&D’s vision through enabling Marketing talent with best-in-class learning and development, marketing community building, marketing / creative processes / best practices, operating model / structure, and corporate tools / frameworks to mobilize excellence in execution. Additionally, Matt serves on ELC’s Inclusive Beauty Advisory Board. The Estée Lauder Companies' products are sold in over 150 countries and territories under the following brand names: AERIN Beauty, Aramis, Aveda, Bobbi Brown Cosmetics, Bumble and bumble, Clinique, Darphin Paris, DECIEM, Dr.Jart+, Editions de Parfums Frédéric Malle, Estée Lauder, GLAMGLOW, Jo Malone London, KILIAN PARIS, La Mer, Lab Series, Le Labo, M•A•C, NIOD, Origins, Smashbox, The Ordinary, Tom Ford Beauty, Too Faced.
Skills
Experience
- Director, Strategic Marketing Initiatives & Community · The Estée Lauder Companies Inc.12-01-2022
The Strategic Marketing Initiatives and Community team is part of the Global Enterprise Marketing & Data (EM&D) function and supports the delivery of EM&D’s vision through enabling marketing talent with best-in-class learning and development, marketing community building, processes, operating model/structure and corporate tools/frameworks to mobilize excellence in execution. Our team drives connectivity across all of ELC's brand marketing leaders / teams to strengthen cross-collaboration and best practice sharing regardless of where our marketers sit in the ELC organization - Global Brand, Region / Affiliate, Function, and Channel.
- Director, Global Fast-to-Action · The Estée Lauder Companies Inc.02-01-2019 – 11-01-2022
Part of the Global Fast-to-Action (GF2A) team that serves as an internal consulting team working with innovative / strategic thought leaders and diverse client groups on various transformation initiatives across The Estée Lauder Companies' brands, regions, functions, and channels. More specifically, GF2A provides change management, project management, process design, org design, culture / talent transformation, and M&A services across ELC.
- Consultant, Business Advisory Services · Slalom07-01-2017 – 02-01-2019
Supported a leading prestige beauty company's change management / organizational development team as they strengthened global HR shared services and implemented new enabling technologies (Salesforce, Applaud). Managed a global logistics company's HR transformation systems integration and user acceptance testing processes impacting around 40,000 employees. Supported a financial services firm in improving their payroll process and HCM vendor system selection. Led QA / testing for a global risk consultancy improving their client user experience with a new client portal enabled by SharePoint and Salesforce CRM.
- Senior Consultant · Deloitte08-01-2015 – 07-01-2017
HR organization design for a healthcare provider refreshing its HR structure, adopting HR shared services, modernizing processes, and implementing / updating technology to accommodate current needs and future growth. HR process design for a regional healthcare provider that grew through a recent acquisition and needed to harmonize policies, processes, and technologies across its HR function. Development of a learning management system business case for a global medical device manufacturing company looking to consolidate 4 legacy learning systems to 1 SuccessFactors platform. Re-design of a state government's recruitment processes in preparation for a NEOGOV recruiting technology implementation. Re-examining a Top 25 University's HR and Finance processes are initiated, approved, and processed through comprehensive business process improvement and strengthening of Salesforce CRM.
- Consultant · Deloitte09-01-2013 – 08-01-2015
Enterprise-wide recruitment system at the US Department of Agriculture, focused on the US Forest Service (the Department's largest agency); supported business process design, user acceptance testing, and go-live prep / support. Global chemical company's global HR transformation which included the implementation of Workday HCM, Salesforce.com, employee portal, and regional HR service centers. Implementation of SAP SuccessFactors' Recruiting and Recruiting Marketing at a national transportation company. An HR service delivery assessment for the 9th largest state looking to streamline / improve HR operations and synergies while achieving significant HR cost savings. An HR assessment for a 17-institution public state university system to identify potential opportunities to leverage HR resources across the system and reposition the system's HR coordinating body. Implementation of a HR / Finance shared services organization at a Top 25 University enabled by Salesforce.com CRM; also supported a budget center implementation and led an initiative to transform the way transactional processes are initiated, approved, and processed through comprehensive business process improvement enabled by improved technology.
Education
- Georgia Tech Scheller College of BusinessBachelor of Science in Management with Honor (International Management), Finance, Minor in Spanish
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