Sydni Vega

About

As a passionate beauty enthusiast with over five years of industry experience, I've had the privilege of working with some of the most renowned brands in the world. My journey began as a makeup artist and beauty advisor, and it has evolved into a mission to bridge the gap between creators and brands through compelling storytelling and innovative strategies. As a corporate marketer, I’ve been on the back end of million dollar social media, public relations, influencer marketing and product development campaigns. Today, I wear many hats: content creator, campaign model, consultant and advocate for meaningful connections within the beauty space. With a sharp eye for detail, I specialize in crafting stunning visuals, engaging videos and impactful campaigns that resonate with various audiences. On my platforms, you'll find a mix of beauty tips, lifestyle inspiration and content rooted in authenticity. I aim to empower individuals to embrace their unique beauty and inspire fellow creators to pursue their passions fearlessly. Let's connect and create something beautiful together!

Experience

• Content Creator, Influencer Marketing + PR Consultant · LALAIS2025-01-01 –
• PR & Influencer Marketing Manager · VIOLETTE_FR2024-05-01 – 2024-11-01
• Associate, Consumer Engagement · Clinique2023-01-01 – 2024-04-01
• Global Communications & Experiential Coordinator, Tom Ford Beauty · The Estée Lauder Companies Inc.2022-03-01 – 2023-01-01
• PR & Influencer Marketing Intern · MAKE UP FOR EVER2021-10-01 – 2022-01-01
• Marketing and Product Development Intern · Maesa2021-04-01 – 2021-08-01

  Concept development, creative brainstorming, competitive analysis, reviewing artwork, proofreading attending project meetings, timeline follow up’s, supporting the brand managers on formula development. Managing and tracking formulas to test and send to founder partners. Conduct competitive and market research and track industry trends to identify new product opportunities suitable for each unique brand. Maintain the current and new inventory for cosmetics sample from various suppliers.

• Social Media Content Marketing Intern · Curology2021-01-01 – 2021-04-01

  Create content ideas for Curology's social media channels to establish brand love through activations and community management. Work with the influencer team and social team to build new marketing ideas that relates to various brand initiatives. Monitor and organize subscriber insights across social platforms and use that to drive decision making and content planning. Writing and formulating creative briefs and monthly social creative reviews.

• Beauty Advisor · SEPHORA2020-12-01 – 2021-04-01

  Create a welcoming shopping environment for each guest. Provide knowledgeable and personable service to clients. Analyze the needs of each guest and suggest products that will meet each need. Actively pursue product knowledge and participate in store beauty programs.

• Guest Service Associate · European Wax Center2019-08-01 – 2021-01-01

  Manages the front desk responsibilities and creating a smooth and successful work environment, while supporting and representing the EWC values. Responsible for educating guests on the benefits and savings of Wax Passes, European Wax Center's product portfolio, current in-center promotions, participating in team marketing events and maintaining individual goals.

• Community Member · CollegeFashionista2018-11-01 – 2020-12-01

  College Fashionista is an online community of college students who share the same passion and goals in excelling in beauty and fashion industries. As a community member, I am creating a network of like-minded students all over the country and sharing my experiences and skills to inspire others.

Education

• Howard UniversityBachelor of Business Administration - BBA, Marketing

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