McKenzie Fitzgerald

About

With a Bachelor of Science in Marketing and a minor in Fine/Studio Arts from Indiana University of Pennsylvania, I have cultivated a diverse career in design and marketing. As a Freelance Designer since 2018, I have collaborated with clients to create custom brands, including logos and merchandise. Previously, I owned a business crafting custom surfboards and art for notable clients like The Grateful Dead and MGK, while participating in prominent Los Angeles art markets. My work has been featured in publications such as Portfolio Magazine and Shoutout LA. As Brand Director at Silent Visual Media, I led initiatives to integrate Deaf culture into media projects, branding a $1.5 million game show and developing sign language interfaces. My role as a Sales and Marketing Representative at FORMOSI involved crafting marketing campaigns that boosted sales and brand visibility. My experience spans creative design, brand development, and strategic marketing.

Experience

• Freelance Designer01-01-2018

  Collaborated with clients to develop a custom brand for their business, including logo, web design, and product, print, and merchandise design.

• Owner01-01-2016 – 01-01-2020

  Crafted custom surfboards, skateboards, clothing, and art for clients including The Grateful Dead, MGK, BeachLife Festival, and Social Media Influencers. Participated in renowned art markets in Los Angeles, such as Melrose Trading Post, Artist & Flea, and Renegade Craft. Featured artist at multiple gallery shows. Published artist in Portfolio Magazine, Shoutout LA, Voyage LA, and The Hermosa Daily Breeze.

• Brand Director · Silent Visual Media01-01-2022 – 01-01-2024

  Worked with the Deaf Community to ensure their culture was showcased throughout their Production Company. Branded a 1.5 million dollar Game Show and created an interface for audiences at home to learn sign language to play along. Generated Pitch Decks and custom branding for film projects according to the Executive Producer team’s needs. Oversaw the Art Direction of the company’s featured products, including merchandise, card game design, and web design. Assigned tasks weekly to team members to ensure workflow.

• Sales And Marketing Representative · FORMOSI01-01-2019 – 01-01-2020

  Developed and implemented successful marketing campaigns that increased sales and brand awareness. Conducted market research to identify new sales opportunities and target audiences.

Education

• Indiana University of PennsylvaniaBachelor of Science (B.S.), Marketing/Marketing Management, General
• Indiana University of PennsylvaniaBachelor of Science, Marketing
• Indiana University of PennsylvaniaMinor, Fine/Studio Arts, General

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