Mel Lutz

About

Storytelling isn’t just what we see—it’s what we feel long after the credits roll. Another way to develop, fund, produce and distribute entertainment is possible for audiences looking for healed, whole, heart centered projects. As a writer, producer and creative executive, I’m leading a loving storytelling movement—one where artistry flourishes, creators are empowered, and media serves both its audience and its era. With roots in talent representation, production, and startups, I bridge vision and execution, ensuring ideas thrive. My approach is simple: align with your inner power, share the gifts available and amplify the beauty, kindness and love creating experiences to build bridges of peace, for and with, your audience to enlightenment. If you’re excited about shaping a future full of opportunities for media with heart and impact, let’s connect.

Experience

• Executive / Editor / Writer / Producer / Love Activist · Mel's Love Land07-01-2018

  Building another way for artist-first love-aligned entertainment and media. Cultivating the conditions for a new era of healed, holistic storytelling, production, marketing, and distribution framed in an all-systems loving vibe. Building a next generation of global eco-storytelling, offering IP Studio leadership through international creative economic development. Curating a content hub, streaming love + broadcasting storytelling + minting words of inspiration. A demonstration of regeneration, shared with community to promote individual and collective healing.

• Co-Founder / Head of Development and Production · Always Alice04-01-2007

  Production company for quirky, female-oriented stories to usher in a new era of women (identifying) centered work. We also offer loving incubation for co-creating intersectional stories that inspire. We develop heart-centered projects across all media to fuel and nourish a peaceful new earth. Always Alice produces uplifting media for global audiences across all broadcast platforms.

• Loving Business Affairs · Special Artists Agency11-01-2019 – 03-01-2022

  Celebrity Brand & Talent Agency Business Affairs and Talent Payments for multi-year global brand deals with top talent, legacy IP and deep commitment to finding new and innovative ways to grow and communicate aligned brand messaging.

• Branded Content Senior Producer · FX Networks (Fox)05-01-2014 – 05-01-2018

  Branded Content Senior Creative Producer. Part of a team with the Senior VP, constantly developing and producing on-air and digital promotions and branding campaigns for FX, FXX, FX NOW. Deep understanding of brand DNA to foster creative approaches to content development and acquisition. Marketing Team of the Year - 2018-2013 Promax Gold Winner 2017, Clio Marketing Team of the Year 2017.

• Co-Founder / Chief Experience Officer · AMP Experience04-01-2009 – 10-01-2016

  An impact + amplifier for uplifting new storytelling, woman-centered, biopic, Latinx identifying through skill share, wisdom tradition tea ceremony to reconnect with our earth allies, engage in community regeneration and empower a return to love. AMP (Amazing, Magnificent and Phenomenal) Experiences allow members to share the gifts we've been given, celebrate our power and talk about things that matter. Each experience partners with a local community non-profit, brand, movement to build connection, community care and mutual aid networks. Create and host advocacy/impact themed empowerment experiences to activate loving community and talk about things that matter. Formulate, plan and deliver experiences that synergize the soul, nourish the spirit and uplift creative economy. Develop, coordinate and produce all elements from relationships, brands, partner organizations and target audiences.

Education

• University of MarylandBachelor of Science - BS, Business, Management, Marketing, and Related Support Services

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