Melanie Duarte

About

I’m Melanie, the owner of NovaStar Creative, a Boston-based marketing agency. We help driven, 6-figure brands generate consistent leads and visibility online without disrupting their business operations. In our first month of posting for a new client, we increased their reach by 300%, profile activity by 150%, and engagement by 650%. From there, we averaged 40,000 views per month on their content and consistently improved our target metrics. From custom strategies to full-service management and UGC-style content, I work with high-performing entrepreneurs who are ready to elevate their presence and build a long-term brand organically.

Experience

• Social Media Manager · Mass Media12-01-2022 – 12-01-2023

  - Developed and implemented social media strategies while monitoring and analyzing social media metrics. - Expanded the publication's online audience engagement and community - Collaborated with the Editor-in-Chief and Managing Editor to deliver timely and effective promotion of news and features. - Created and curated engaging posts for the newspaper's Instagram platform. - Covered live music events and wrote concert review articles.

• Music Management Intern · Grass Fed Music03-01-2023 – 03-01-2024

  - Promoted artist releases by creating compelling press releases and conducting large-scale PR outreach. - Facilitated artist development by designing artist one-sheets, rollouts, and content schedules for Grass Fed Music marketing. - Conducted extensive industry research to find contact information for A&R representatives, venues, producers, managers, and more. - Tracked artists' social media activity to maintain engagement and promote their releases.

Education

• University of Massachusetts BostonBachelor's Degree, Marketing & Communications

Similar talent on Pangea

Katie H.Creative Marketer 4 Years Experience Specializing in Website Creation, Social Media Strategy, Copywriting, and Meta AdsRichmond, VAMelanie J.Content Writer and StrategistLos Angeles, CADeseree B.Transforming Client Goals into Successful Marketing CampaignsRaleigh, NCDennis A.Experienced Marketing Leader Driving Business GrowthNew York, NY