Katie Helms

About

Passionate storyteller and experienced digital marketer with a diverse background in the food, hospitality, dental, fashion, nonprofit, and tourism industries. I specialize in website development, content writing, paid ads, organic social growth, and marketing consultation. My expertise spans from creating compelling narratives to driving engagement to boosting brand visibility across multiple channels. When I'm not working, I enjoy thrift-flipping clothes, teaching yoga, hanging with friends, exploring new cultures, and cheering on the VT Hokies!

Experience

• Social Media Marketing Freelancer · The New Flat Rate07-01-2024

  • Increased website clicks by 1,040% in just 3 months (from 5 in December to 57 in March) through strategic content and optimization. • Drove a 400% increase in website traffic and generated 70+ new leads, outperforming all prior social media efforts. • Took ownership of both the company’s business consulting page and the president’s personal brand strategy, enhancing visibility and engagement across platforms. • Manage all aspects of digital strategy: audience research, content creation (including podcast clips and LinkedIn posts), and analytics reporting.

• Digital Marketing Specialist · Jaco Inn and Surf Club07-01-2024 – 09-01-2024

  • Develop comprehensive marketing plans targeting two key audience segments across multiple platforms. • Produce diverse content highlighting the range of offerings, including yoga, surfing, hospitality, and food. • Establish and manage a Facebook page, actively posting in relevant groups to boost awareness and engagement. • Create digital marketing strategy from scratch for years to come. • Analyze post metrics and pivoting towards successful campaigns. • Propose and aid in a solidified branding strategy.

• Marketing Manager · Zeppoli's Italian Restaurant09-01-2021 – 05-01-2023

  • Responsible for the creation and implementation of content strategy for two businesses • Elevated social media engagement by 50% using metrics to track and alter our content strategy • Generated a consistent branding through tone and voice on all platforms while keeping platform fluency • Increase audience size by 10% by staying up to date on current trends • Segmented Facebook Ads to reach 120% more people and 200+ link clinks • Improved reputation through public relations efforts addressing good and bad reviews • Strengthened community relations by creating and hosting events improving our reach by 25% • Written multiple blogs with 100% grammatical accuracy including external links to increase SEO strategy • Interviewed and onboarded new interns with a 100% retention rate • Coordinated and executed creative content photography sessions • Curates strategic plans and manages social media campaign calendar for all channels in a paid role • Promoted to Director after 3 months

• Marketing Specialist · Commonwealth Dentistry07-01-2023 – 07-01-2024

  • Spearhead marketing initiatives for a dental group with 15 locations, contributing to the growth and expansion of the practice. • Develop and execute comprehensive marketing plans tailored to each location, utilizing a mix of online and offline strategies to increase patient acquisition and retention. • Manage digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and Instagram, resulting in increased website traffic and appointment bookings. • Coordinate community outreach events and local partnerships to enhance brand awareness and foster positive relationships with patients and community members. • Create engaging content for social media channels, print ads, and e-blasts to educate patients and promote services. • Collaborate with dentists and office staff to ensure alignment of marketing strategies with business goals and objectives. • Develop and executed a company-wide newsletter, improving communication and employee engagement across all 15 offices.

• VP Communications · National Panhellenic Council01-01-2022 – 01-01-2023

  • Improved recruitment numbers and retention from previous year through marketing efforts tracking $137,340 in revenue • Increased engagement by 56% through rebranding the Panhellenic image • Oversaw 13 public relation chairs to collect content from 2,200+ members while being a liaison between them and the executive board to hold them accountable for what they are posting • Increased engagement 15.3% in the span of 90 days as well as 192% more accounts reached totalling 45.2k non-followers a month • Used Wordpress to update website regularly with relevant information to educate community • Created tiktoks and reels to provide content variety averaging 10,000+ views • Implemented tiktok strategy and engaged members through video edits

Education

• Virginia TechBachelor's Degree, Marketing Management with a concentration in Digital Marketing Strategy
• Virginia TechBachelor's Degree, Fashion Merchandising and Design

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