Melody Kwan

About

UI/UX Designer with a background in fashion and business, leveraging market trends and user behavior understanding to seamlessly align UI/UX designs with strategic business goals.

Experience

• UIUX Designer · BotSquare.ai03-01-2024

  ∙Crafted intuitive UI for AI app development platform, iterating for a seamless and engaging interaction experience. ∙Collaborated closely with stakeholders in an agile framework, aligning design solutions with business objectives. ∙∙Implemented a unified design system, increasing design efficiency and consistency by 25% across digital platforms. Designed a new playground feature to enhance sign-ups and engagement by 20%.

• User Experience Designer · StudyCrew09-01-2023 – 03-01-2024

  ∙Propelled the mobile design and established a design system featuring 70+ elements. ∙Developed the responsive designs through wireframing, prototyping and high-fidelity mockups using Figma. ∙Collaborated closely with cross-functional teams to ensure design thinking solutions align with business goals and technical feasibility. ∙Crafted wireframes and prototypes to explore design concepts, ensure MVP feasibility, and assist with implementation.

• Digital Merchandise Analyst · E&E Co., Ltd.09-01-2019 – 05-01-2023

  ∙Achieved triple-digit sales growth on B2C platforms like Amazon, Macy’s, and other major eCommerce clients. ∙Leveraged data-driven decisions to improve inventory planning control and reduce transportation costs by 30%. ∙Collaborated with PM, design and IT teams to enrich digital content comprehensively, resulting in a 50% reduction in negative reviews. ∙Utilized market analysis to identify white space opportunities, resulting in new product launches and a 90% revenue increase.

• Product Manager · E&E Co., Ltd.04-01-2018 – 09-01-2019

  ∙Overseen the production life cycle from initial development through final production, ensuring seamless coordination of all stages, optimizing efficiency and responsiveness. ∙Established and maintained relationships with oversea vendors to ensure high-quality product development and control. ∙Collaborated with cross-functional teams to assess revenue potential and develop costing strategies, aligning product development with business goals and objectives. ∙Analyzed industry trends and customer feedback to modify existing products and develop new specifications, providing enhanced value to customers.

• Customer Engagement Specialist · Burberry03-01-2017 – 04-01-2018

  Fostered long-term customer relationships, excelling in communication and problem-solving, resulting in an increase of over 100 loyal customers within 6 months. Developed innovative strategies to drive business growth and enhance customer satisfaction. Recognized for dedication and outstanding performance, achieved the honor of Top Sales of the Month.

• Apparel Designer · American Rag12-01-2013 – 10-01-2014

  ∙Overseen design process from concept to production of apparel collection, resulting in 30% sales increase. ∙Collaborated with web design team on company website's collection look-book, ensuring brand's aesthetic and vision. ∙Managed technical design tasks, maintaining clear communication with vendor for efficient production. ∙Conducted market research to inform design decisions and stay ahead of fashion trends.

Education

• DesignlabLicenses & certifications, User experience Design
• DesignlabUX Academy Foundation, UX Design, User experience Design
• Academy of Art UniversityMaster of Fine Arts (MFA), Fashion/Apparel Design
• The Art InstitutesCertificate, Fashion Merchandising
• Guangzhou Academy of Fine ArtsBachelor of Arts - BA, Fashion/Apparel Design

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