Sam Battin

About

Strategic AI Search and SEO leader with two decades of experience elevating organic performance for enterprise brands across e-commerce, healthcare, and insurance. At Signa Marketing and 9 Digital Media, I drive data-driven SEO programs, GEO and AEO initiatives, and bridging technical DOM with semantic search authority. My approach blends competitive intelligence with cross-functional leadership to deliver measurable revenue growth. Previously at iProspect and Performics, I guided multi-disciplinary teams, aligning SEO strategies with business objectives and enterprise-scale results. I stay ahead of AI trends, translating them into scalable playbooks that boost visibility and ROI.

Experience

• SEO & AI Search Specialist · Signa Marketing04-01-2025 – 04-01-2026

  Strategic AI-driven SEO specialist focusing on enterprise SEO for e-commerce, healthcare, and insurance; expert in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO); leveraging LLMs and structured data to capture high-value search opportunities and drive measurable revenue.

• Director Search Engine Optimization · 9 Digital Media12-01-2023 –

  Led end-to-end technical SEO roadmaps including audits, crawlability, indexing, Core Web Vitals, and cross-functional collaboration to drive global organic growth. Role aligns with enterprise SEO leadership and data-driven strategy.

• Search Engine Optimization Manager · iProspect11-01-2013 – 04-01-2023

  Led cross-functional SEO teams for enterprise clients; conducted audits, keyword research, content optimization, and performance measurement; partnered with Sales and PM teams to deliver sustained organic growth.

• Sr. SEO Strategist · Performics02-01-2006 – 07-01-2013

  Implemented analytics-driven, cross-channel SEO strategies; developed audit checklists; guided SEO best practices and cross-functional collaboration to elevate campaign performance.

• Web Developer · Cramer Krasselt01-01-2003 – 04-01-2005

  Built and revised revenue-focused websites; created test routines and content; contributed to quality improvements and client deliverables.

• Freelance Web Developer · Cramer Krasselt05-01-2002 – 01-01-2003

  Collaborated with lead programmer to build and revise revenue-based websites for multiple clients across industries.

• Director of Communications · Visviva Software Inc02-01-1998 – 10-01-2002

  Led communications, including software manuals, website development, and marketing outreach for a startup.

• Software Consultant · Visviva Software09-01-1998 – 02-01-2002

  Collaborated with development and architecture teams to design and develop new applications.

• Web Developer · Zacks Investment Research04-01-1995 – 09-01-1998

  Wrote copy and revised web pages to reflect updated investment information.

Education

• Northwestern UniversityBachelor's degree, English Literature

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