Mena Rizk

About

Hi! My name's Mena. I'm a producer with a background in social media marketing and copywriting with 8+ years of experience and a passion for technology and collaborating with cross-functional teams. --- AKA/Common Misspellings: Mark Rizk, Mena Ibrahim, Mena Adel Ibrahim, Mina Rizk, Mena Risk Specialties: Copywriting, social media marketing, content strategy, marketing research and analysis, customer needs, market trends, E-mail Marketing, video production, go-to-market strategy, collaboration with cross-functional teams, product messaging, positioning, social media marketing, ad tech, sales enablement materials, product demos, product pricing, and promotions, maximizing revenue and profitability, metrics monitoring and reporting, relationship management, product lifecycle, marketing campaigns for awareness and demand

Experience

• Franchise Asset Coordinator - Tier A Film · Netflix03-01-2024

  As a Franchise Asset Coordinator - Tier A Film at Netflix, responsible for managing and coordinating assets for high-profile film franchises, ensuring seamless integration and distribution across various platforms.

• Producer & Coordinator · Freelance11-01-2020

  Freelance Producer for Commercials, Music Videos Production budget Location search and permitting Crew management Insurance Legal Crew payment and finance

• Freelance Copywriter · Freelance07-01-2018

  B2B Clients in Advertising Technology Space | Salesforce Implementation Partners and Chatbot B2C Clients in Food & Beverage and Beauty | Various Brands in Canada B2C - Managed social media marketing calendars across several platforms including Facebook, Twitter, LinkedIn, Medium, and Pinterest - Grew Pinterest monthly views by 4million+ in 4 weeks - Wrote SEO optimized blog content B2B - Crafted engaging Pitch Decks - Wrote Landing Page copy - Wrote blog posts whilst keeping SEO and Content Marketing best practices top of mind - Content management and development for websites and knowledge hubs - Understood complex business and partner ecosystems in order to help stakeholders with communication - Wrote letters from CEO during Pandemic - Case Study Copywriter - Sales Tool copywriter

• Production Coordinator · Makers10-01-2022 – 08-01-2023

  Production coordinator at Canada's largest production group: 'Makers' Led and managed the production process content for global brands including Sephora, PepsiCo, and DECIEM from concept to completion, ensuring the successful execution of projects Collaborate with brands to bring their ideas to life, creating compelling and high-quality content Build and maintain a robust network of experienced talent and crew Prepare work back schedules and timesheets ensuring access to the best resources for each project. Formulate estimates and actualize budgets Built new relationships with talent, artists, creators, and influencers for brands. Worked on detailed production service agreements as well as reviewing legal with the producer teams.

• Product Marketing Specialist · Contobox (A Crucial Interactive Company)05-01-2017 – 03-01-2018

  Craft convincing and data-driven case studies for outstanding campaigns Solicit feedback from sales reps and produce reports for the Marketing department Develop content and design of onboarding platform for strategic partners Prepare highly detailed decks and presentations for sales teams and management Write scripts for video and award submissions

Education

• McGill UniversityGraduate Diploma, Applied Marketing
• Humber CollegeGraduate Certificate: Advertising Copywriting, Advertising
• University of OttawaBachelor of Arts (B.A.), Double Major, Honours, Communication Studies and Visual Art
• Bishop's UniversityBachelor of Business Administration (B.B.A.), Business Administration and Management, General

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