Sofiya Kiseleva

About

Bachelor of Commerce (Honours) graduate with a passion for marketing. Gained valuable experience as an Account Liaison at Robot Interactive + Marketing, where responsibilities included managing social media accounts, planning content, assisting in video production, and crafting proposals. Previously worked as a Marketing Student at Mysa, coordinating marketing team members, organizing projects, managing files, and creating designs for social media posts. Demonstrated skills in project management, social media strategy, influencer marketing, and graphic design. Proficient in using project management software to ensure timely completion of tasks and campaigns.

Experience

• Facebook Ads Specialist · DigitalPulsePro08-01-2024

  Campaign Strategy & Execution: Develop, implement, and manage Facebook advertising campaigns tailored to client goals, ensuring alignment with broader marketing strategies. Creative Development: Collaborate with clients and internal team to create compelling ad creatives, including graphics, ad copy, and video content, that resonate with target audiences. Audience Targeting: Utilize advanced targeting techniques to reach specific demographics, interests, and behaviors, optimizing for performance and efficiency. Performance Analysis: Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for continuous improvement. Budget Management: Allocate and manage advertising budgets effectively to maximize return on investment (ROI) for each campaign. Client Communication: Maintain clear and consistent communication with clients, providing updates on campaign progress, performance, and any necessary adjustments. Staying Current: Keep up-to-date with the latest trends, tools, and best practices in Facebook advertising and digital marketing.

• Account Liaison · Robot Interactive + Marketing05-01-2023 – 08-01-2023

  - Managed social media accounts for a variety of different clients - Planned content for various social media channels - Assisted on a video production shoot - Communicated with various clients - Organized social media and online ad analytics for various clients - Crafted proposals for potential clients - Regularly created graphic design items for clients' social media channels

• Marketing Student · Mysa08-01-2022 – 12-01-2022

  - Coordinated marketing team members using project management software to ensure timely completion of tasks and campaigns - Organized team projects and campaigns using project management software - Managed files to ensure team members have all the necessary resources to complete their tasks - Created project briefs which outline the necessary deliverables and results to complete a project - Created designs for organic social media posts - Scheduled organic social media posts - Assisted on multiple influencer marketing campaigns - Led the creation of organic video content for TikTok Paid Advertising - Created an onboarding document for future new employees/interns - Assisted with the coordination of PR announcements

• Marketing Student · Mysa01-01-2022 – 04-01-2022

  - Coordinated marketing team members using project management software to ensure timely completion of tasks and campaigns - Organized team projects and campaigns using project management software - Managed files to ensure team members have all the necessary resources to complete their tasks - Created project briefs which outline the necessary deliverables and results to complete a project - Created designs for organic social media posts - Scheduled organic social media posts - Assisted on multiple influencer marketing campaigns

Education

• Memorial University, Newfoundland and LabradorBachelor's degree (Honours), Business/Commerce, General

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