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Merijn Joosen

Merijn Joosen

Experienced UX/CRO Leader | Digital Marketing Strategy

14 yrs experience · <10 hrs/week

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About

With a Master's degree in Digital Marketing Strategy & Leadership from Beeckestijn Business School and a Bachelor's degree in Commerciële Economie from Avans University of Applied Sciences, I have a strong foundation in business and marketing. My experience includes roles such as Lead UX/CRO at Homefashion Group B.V., Lead Digital Designer at Merijn Joosen, and UX Lead at Lebara, where I honed my skills in UX strategy, management, interaction design, and visual design. My background also includes a UX Consultant role at CM.com and a UX Lead position at KPN, where I gained expertise in user research and coaching. I am passionate about creating impactful digital experiences and driving business growth through innovative design strategies. My education and diverse professional experience have equipped me with a comprehensive skill set to excel in the field of digital marketing and user experience.

Experience

  • Lead UX/CRO · Homefashion Group B.V.10-01-2023

    Homefashion Group is the company behind home retail brands Leen Bakker and Kwantum.

  • Lead Digital Designer · Merijn Joosen03-01-2009

    As a Lead Digital Designer, I was responsible for leading digital design projects and ensuring high-quality design deliverables.

  • UX Lead · Lebara10-01-2020 – 01-01-2022

    - UX Strategy - UX Management - Interaction Design - Visual Design

  • UX Consultant · CM.com09-01-2017 – 09-01-2020

    - UX Strategy - Interaction design - Visual design - Illustration

  • UX Lead · KPN04-01-2017 – 10-01-2019

    - UX Strategy & Management - Interaction design - Visual design - User research (qualitative) - Coaching

Education

  • Beeckestijn Business SchoolMaster's degree, Digital Marketing Strategy & Leadership
  • Avans University of Applied SciencesBachelor of Business Administration (BBA), Commerciële Economie
  • Fontys University of Applied SciencesBachelor of Arts - BA, CMD
  • Markenhage CollegeHAVO, Cultuur en Maatschappij

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