Yoel Martherus

About

With a strong foundation in Media Design from Grafisch Lyceum Rotterdam and a background in Economics from Develstein College, I have built a career as a versatile and passionate designer. Since 2014, I have been a Digital/UX Designer at Yoel.digital, focusing on balancing striking visuals with user-friendly interfaces. My experience includes roles such as Head of Design at Minimum, where I enhanced user experience and brand design for a carbon output API, and Design/UX Specialist at Rune, improving gaming social app interactions using AI. As Lead Designer at Zelos Gaming Inc., I was instrumental in branding, UX/UI, and advertising, significantly boosting app revenue. I also founded Fresqo, a creative agency known for its compelling storytelling and innovative designs. My career is driven by a commitment to creating memorable and impactful user experiences.

Experience

• Digital/UX Designer · Yoel.digital12-01-2014

  Leading a creative agency providing full-stack design services globally. Worked with clients across EMEA and APAC, introducing Dutch design to international markets. Delivered customized solutions for fintech, martech, sustainability, B2B, B2C, FMCG, SaaS, healthcare, and e-commerce industries.

• Brand Designer · Fizz02-01-2023

  Creating visual assets for social media, email marketing, explainer animations, in-app illustrations, and merchandising. Consulted by the UI/UX team for interface enhancement and maintaining high-quality visual design standards. Also contribute to content creation, copywriting, and marketing strategy.

• Founding Designer / Head of Design · Minimum05-01-2021 – 12-01-2022

  Led all visual aspects, including brand, web, UI/UX design, customer-facing assets, and pitch decks, contributing to 2 successful seed rounds and positive feedback from big investors. Developed strategies to quickly pivot the company’s objectives toward a more sophisticated and profitable product using user experience, and marketing insights.

• Designer / UX Specialist · Rune02-01-2021 – 10-01-2022

  Enhanced UX and brand design by leveraging real user data and best practices. Developed new user interfaces, animated interactions, and standalone in-app animations. Focused on an incremental workflow to improve the app without disrupting the existing user base.

• Visual Design / UX Design Lead · Zelos Gaming Inc. (YC W20)11-01-2020 – 02-01-2021

  Managed all visual design aspects, including branding, UX/UI, and advertising. 
Led a comprehensive UI redesign and rebrand and directly corresponded with engineering and upper management. Spearheaded a successful social media marketing campaign that significantly increased sales by >50%.

• Graphic / Web Designer · Fresqo11-01-2015 – 03-01-2017

  Focused on creating explainer animations, key visuals, storytelling-driven web design, and startup-oriented brand design. Developed strong visual storytelling skills applicable to a broad range of industries.

• Graphic Designer · Mr. Prezident03-01-2014 – 01-01-2017

  Developed impactful presentations for a diverse range of companies, from startups to conglomerates, with a focus on pitch decks and internal presentations. Worked for high-profile clients including Gucci, Nestlé, and Mammoth.

• Junior Graphic Designer · Bridgevest08-01-2014 – 08-01-2015

  Assisted in designing websites, intranets, and recruitment campaigns for various clients, including pension communication firms, international banks, and large conglomerates such as Dow, Deloitte, and KBC Group.

Education

• Grafisch Lyceum RotterdamMBO, Media Design
• Develstein CollegeMAVO, Economics

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