About
Currently pursuing a Bachelor of Technology in Graphic Communications Management at Toronto Metropolitan University, expected to graduate in 2024, I have developed a robust foundation in design and technology. As the Product Design Lead at Effinity, I lead a team in creating a gamified financial literacy MVP, enhancing productivity through design sprints and ensuring a seamless user experience. Previously, as a UX Designer at Noble Corporation, I collaborated with cross-functional teams to align design with business goals, reducing post-launch bugs through effective UAT. My experience as a Copywriting Intern at Canyon Entertainment Group honed my skills in SEO and brand voice development. Additionally, I contributed to a comprehensive website redesign at FANIQUE, showcasing my UX/UI design capabilities. My diverse background, including a stint as a Barista at CoCo Fresh Tea & Juice, reflects my adaptability and commitment to delivering quality in various roles.
Experience
- Product Design Lead · Effinity01-01-2024
Leading a dynamic team of four in creating a gamified financial literacy MVP. Boosting team productivity through the implementation of design sprints. Collaborating closely with developers to minimize bugs and ensure a seamless user experience ahead of the launch.
- UX Designer · Noble Corporation05-01-2023 – 12-01-2023
Partnered with cross-functional teams to align design decisions with business objectives and technical feasibility. Created wireframes and high-fidelity mockups, which reduced design revisions. Conducted User Acceptance Testing (UAT) for the redesigned website, significantly reducing post-launch bugs.
- Copywriting Intern · Canyon Entertainment Group03-01-2023 – 06-01-2023
Enhanced SEO rankings for key product/service keywords through engaging blog content. Developed a consistent brand voice and tone for blog content, ensuring alignment with overall brand messaging.
- UX/UI Designer · FANIQUE01-01-2023 – 04-01-2023
Proposed a comprehensive website redesign using Wix, demonstrating strong user experience principles and rapid prototyping skills. Contributed to team design critiques and brainstorming sessions, fostering a culture of creativity and growth.
- Barista · CoCo Fresh Tea & Juice01-01-2021 – 08-01-2022
Worked as a Barista, preparing and serving beverages, maintaining cleanliness, and providing excellent customer service.
Education
- Toronto Metropolitan UniversityBachelor of Technology - BTech, Graphic Communications Management
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