Alena Danko

About

Marketing expert with a results-driven approach and a passion for digital marketing and tech. Over 10 years of experience in creating and executing strategies that drive traffic, leads, and revenue. Experienced in Hospitality & Travel and Tech industries. Let's connect and discuss how I can help grow your business. Expertise in Digital Marketing, Marketing Strategy, Market Research, SaaS, B2B, B2C, B2B2C, Lead Generation, Demand Generation, Paid Media, Paid Search, PPC, SEM, SEO, Display, Social Media Marketing, Content Marketing, Video Advertising, User Acquisition, CRM, Data Analysis, Project Management, Campaign Management, Website Optimization.

Experience

• Marketing Expert · Toptal2023-10-01 –

  Part of an exclusive network of the top 3% freelance talent. Hire top talent or become part of the network: https://www.toptal.com/L3YjEP/worlds-top-talent

• Marketing Consultant · Freelance2023-05-01 –
• Co-Founder · Poesea Boats2023-03-01 –

  Poesea Boats is an online platform where travelers can easily book the best private boat tours along the Amalfi Coast and beyond, provided by trusted local boat owners, and where the local boat owners can digitalize their operations and make their business more efficient. Acting as a CMO and Head of Product.

• Head Of Marketing · Hyrise Academy2022-06-01 – 2023-05-01

  We are on a mission to enable motivated people to access rewarding careers and excel at their jobs, by providing the necessary skills and job opportunities. We believe everybody can and should have a career they love, and we're working hard to make it happen.

• Health and well-being · Career Break2022-02-01 – 2022-06-01

  Managed and mentored my puppy, so he grew up as the best boy with an outstanding performance.

• Head of Marketing (CMO) · Legit.Health2021-08-01 – 2022-02-01

  Legit.Health is the revolutionary clinical data and communication tool for next-generation dermatologists. Legit.Health deploys computer vision and artificial intelligence technology to enable lifesaving diagnosis and therapies for skin diseases. Our goal is to enable universal access to high-quality diagnosis of pathologies and to offer affordable health assistance to everyone everywhere. - Developed and executed go-to-market strategy that exceeded quarterly acquisition goals. - Identified target customer profiles and verticals, crafted messaging and sales assets, and created sales enablement materials. - Created and implemented successful communication plans and marketing campaigns for targeted markets and audiences. - Developed value-based pricing strategy that met market and customer needs.

• Global Channel Marketing & Communications Manager · DerbySoft2019-11-01 – 2021-07-01

  Leading the marketing department initiatives of Marketing Services by DerbySoft, demand generation and product marketing communication strategies. Implementation and management of all related marketing activities, representing the brand and increasing brand awareness globally throughout media outlets, website content, blog, campaigns.

• Digital Marketing Manager · DerbySoft2018-01-01 – 2019-11-01

  DerbySoft enables travel companies to work together through technology and innovation by providing high-performance distribution services to suppliers, distributors, metasearch engines and more to conduct digital commerce efficiently and effectively. DerbySoft is a global technology company that has connected Suppliers with Distributors since 2002 and currently offers a variety of solutions for the hospitality and travel industries. Main responsibilities: - Planning and Delivery of the strategy helping clients to achieve their business objectives and performance goals; - Implementation and optimization of clients’ paid media campaigns; - Management of partnerships with the marketing teams at top hotel brands as well as account management teams at media partners helping them to fully leverage the advertising platform and channels, maximize their revenue and ROI.

• Senior Global Media Planner · Havas Media Group2017-10-01 – 2017-12-01

  Part of Havas Group, Havas Media operates in over 140 countries and services its clients through a portfolio of specialist teams that span media, strategy, digital, data consulting, programmatic buying, performance marketing, mobile, out of home and geolocal, social media, experiential, entertainment and sport. Main responsibilities: - Planning, implementation and supervising of the Digital Media Campaigns globally for PUIG Barcelona (display, video, social) - Researched, planned, negotiated, and executed integrated media plans for the winter promotional campaigns; - Measured and monitored media performance to confirm the original objectives and strategies were met; - Maintained budget control and flow of media activity with multichannel presence.

• Digital Media Campaign Manager · TravelClick2016-07-01 – 2017-10-01

  TravelClick enables over 25,000 customers to drive better business decisions and know, acquire, convert and retain guests. The Company's interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. Client-facing consultant role: establishing relationship, reaching clients' goals and maximizing revenue and acquisition results. - Maximizing overall hotels' revenue and performance through paid media activity (SEM, PPC, Display, Retargeting, Social Media campaigns); - Development and implementation of effective strategies and campaigns in order to increase direct booking revenue; - Elaboration of recommendations based on analysis of competition performance, future demand forecasts, historical data, current trends.

Education

• Universitat Autònoma de BarcelonaMaster of Science (MSc), Information Sciences in Business and Marketing
• INSA BarcelonaMaster's degree, Revenue Management
• INSA BarcelonaMaster's degree, Relationship Marketing, Direct&Interactive
• International Market Institute (IMI)Licentiate degree, Marketing

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