Michelle Rochniak

About

Hello! I'm a writer and editor with a passion for community-centered stories about sustainability. I love helping people make decisions that let them save money and the environment at the same time through my writing. When I'm off the clock, I'm usually going for a walk or watching Star Trek. Looking forward to working with you! :)

Experience

• Quality Control & Image Editor & Writer · The Cool Down12-01-2024

  I worked as a writer for The Cool Down from December 2024 to May 2026. I also had an editorial internship from September 2025 to April 2026. I am currently continuing my editorial duties as a contracted freelancer, which include the following: • Copyedit articles and edit images for articles, continuing duties after seven-month internship • Assess company's style guide to create more inclusive and sensitive reporting • Create strategy for effective alt text use and other accessible practices on website • Ensure that a general audience can understand information presented in articles

• Energy Copywriting Associate · Mid-Hudson Energy Transition05-01-2025 – 08-01-2025

  • Created educational content for online and print media including presentations and zines • Increased newsletter engagement by 20% (100+ readers total monthly, managed on Hubspot) • Coordinated communications about community stories with Communications and Outreach teams • Researched energy topics and programs to inform blog posts, newsletters, and social media posts

• Honors Assistant · Kathwari Honors Program (WCSU)01-01-2022 – 05-01-2024

  - Served on Honors Council and joined two subcommittees in Spring 2023 to assess new candidates for assistant director and director positions - Edited Perspective (literary and art magazine) collaboratively with other Honors students - Maintained social media accounts for Honors and created meaningful interaction with Honors students - Supported Honors student body by sharing university resources and opportunities - Filed emailed forms and used Excel to maintain organization in MS Office Suite - Ameliorated university morale by helping to organize mood-boosting Honors events

• Product Designer · QuantumCamp06-01-2023 – 08-01-2023

  -Met with Michael Finnegan (CEO) regularly to create, plan, and set goals. -Suggested technical and creative workflow improvements on an ongoing basis -Searched the web for images and other media assets (b-roll) as necessary -Tracked asset origins and copyright status -Saved assets with meaningful file names in specified directories on project status -Kept project status log with two views: a detailed view and wide-scope view. -Maintained a well organized file directory -Edited science-based scripts to refine voice and make language more accessible

• Growth Marketing Strategist · V.L. Adams06-01-2022 – 08-01-2022

  -Built a list of 30+ local bookstores, libraries, and organizations (and contact information) for speaking & events that fit author's background/book -Created a list of 10+ local media + press outlets & journalists (and contact information) -Compiled a list of 5+ conferences and/or book fairs (and contact information) related to the author and their book -Conducted outreach via email and phone to secure opportunities based on desired end goal from the prospected list -Researched book review services/companies and present findings to determine if certain book review sites are worth engaging with -Created content for author's Twitter and Instagram accounts using Canva

• Submissions & Publications Intern · Heartland Society of Women Writers03-01-2021 – 07-01-2021

  - Compiled 50+ submissions for An Anthology of Writing Women, Volume 1 (associate editor) - Maintained YouTube page of voice recordings of authors' work - Produced layout for all pieces in physical anthology using Canva - Planned launch event for anthology to encourage growth of women writers involved

• Student Circulation Assistant · Ruth A. Haas Library (WCSU)08-01-2021 – 06-01-2024

  -Directed 5+ patrons a day to media, reference, and technological resources -Organized materials using Library of Congress catalog system with proficiency -Checked out and returned library materials while providing excellent customer service -Collaborated with staff and supervisors to coordinate events and displays in library spaces

Education

• SUNY BinghamtonMaster's Degree, English
• Western Connecticut State UniversityBachelor's Degree, Professional Writing

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