Sabrina Gonzales

Sabrina Gonzales

Writer | Strategic Communicator | Brand & Content Developer

5 yrs experience · New York, NY · 10-20 hrs/week

About

Driving positive change through writing, strategic communication, content creation, research, and meaningful collaboration. Experienced in B2B and B2C writing, including social media, email marketing, blogs, research-based articles, video scripts, website content, landing pages, ad copy, product descriptions, UGC, and SEO.

Skills

Ad CopyAdvertisingArticle WritingBrand DevelopmentBrand ManagementCommunicationCommunity BuildingCopywritingCreative StrategyCreative WritingEditingEmail MarketingEmailsEnglishFacebookIdeationInstagramInterviewingJack-of-all TradesLinkedInSales CopyScript WritingSocial MediaSocial Media CommunicationsSocial Media ManagementTechnical WritingTikTokVideo EditingWritingWritten Communication

Experience

  • Content Writer · Center for Responsive Schools03-01-2022

    For my role at Fly Five, a K-8 SEL curriculum within the Center for Responsive Schools, I have contributed to the ideation and development of research-based articles and blogs, conference materials, social media posts, organic and paid advertisements, and email marketing campaigns. I have also used instructional design skills to construct professional development courses for educators using our products. Engaging in regular research, I stay up to date on the current trends and findings within the industry to ensure that what I create reflects the latest best practices.

  • Temporary Communications Associate and Communications Intern · Minerva Strategies05-01-2021 – 11-01-2021

    As a Temporary Communications Associate and Communications Intern, I likely supported various communication initiatives, assisted in content creation, and contributed to strategic communication efforts.

  • Writing Consultant · Grand Valley State University08-01-2020 – 05-01-2021

    I assisted other Grand Valley students (undergraduate and graduate) with editing, brainstorming, and critical analysis regarding their various college writing assignments, including essays, research papers, and thesis assignments.

  • Sustainability Ambassador · Grand Valley State University01-01-2019 – 04-01-2019

    I represented Grand Valley’s Office of Sustainability and promoted their message through tabling and other events that would help get awareness out to the student body. I answered questions, engaged people passing by, and shared my passion for the environment and living a sustainable lifestyle!

Education

  • Grand Valley State UniversityBachelor of Arts - BA, English Language and Literature, Environmental Studies

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