Michelle Williams, MBA

About

With a Bachelor's degree in Marketing from Metropolitan State University of Denver and currently pursuing a Master of Business Administration with a focus on Marketing and Entrepreneurship at the University of California, Davis, I have a strong academic foundation. My professional journey includes roles such as Chief Marketing Officer at Avexa Consulting, where I developed a global portfolio vision and increased the consulting portfolio profit margin by 15%. As a Marketing Director at Ascend Cannabis CO, I implemented data-driven media strategies and rolled out new segmentation and portfolio strategies. My experience also includes founding and operating a business, 26 West. I am currently providing freelance marketing consulting services, leveraging my expertise in market research, product launch planning, and driving corporate objectives. My passion lies in utilizing insights to drive effective marketing strategies and deliver impactful results.

Experience

• Freelance Marketing Consultant · Freelance06-01-2022

  Provided marketing consulting services on a freelance basis.

• Chief Marketing Officer · Avexa Consulting01-01-2019 – 01-01-2022

  Developed global portfolio vision for major accounts and drove plan implementation with multi-disciplinary teams. Designed and executed market research to collect insights on customer advertising effectiveness and brand perceptions. Analyzed data to guide product attributes, positioning, messaging, and segmentation. Coordinated product launch plans, financial forecasts, value propositions, go-to-market strategies, and manufacturing strategies. Increased consulting portfolio profit margin 15% in 2020 by quantifying inefficiencies and aligning individual goals with corporate objectives.

• Co-Founder · 26 West05-01-2016 – 03-01-2020
• Marketing Director · Ascend Cannabis CO01-01-2014 – 07-01-2019

  Developed data-driven media strategies, integrated campaigns, content, and social marketing campaigns across digital networks for 2 companies and 150+ SKUs in 6 months. Rolled out new segmentation and portfolio strategies, and deployed CRM system, eCommerce, and transactional experiences to coordinate customer relations for B2B and B2C websites.

• Account Manager · Rhumb Line Business Logistics12-01-2013 – 01-01-2014

  Responsible for new account acquisitions and sales, current account management and satisfaction, impact for morning meetings, interviewing new team members, and training.

Education

• University of California, Davis - Graduate School of ManagementMaster of Business Administration - MBA, Marketing, Entrepreneurship
• Metropolitan State University of DenverBachelors Degree, Marketing

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