About
I am a data-driven product marketing leader with extensive experience in cloud computing, SaaS, IoT, and cybersecurity. My expertise spans new product development, product growth strategies, market intelligence, pricing analysis, go-to-market plans, and cross-functional team leadership. I have successfully driven product initiatives in various industries, including transportation/logistics, education, and e-commerce marketplaces. Key Highlights: Proven SaaS Expertise: With a strong background in SaaS, I have developed and executed strategies for major tech companies, including Adobe and Wipro, as well as startup tech companies in various industries. Go-to-Market Strategies: I have a track record of creating successful go-to-market plans, coordinating cross-functional teams to launch new products effectively, and driving user adoption and growth. Innovative Content Creation: I excel at crafting compelling narratives and strategic content across multiple platforms, enhancing sales tools, and driving customer engagement through targeted messaging. Data-Driven Decision Making: Known for developing iterative, data-driven programs, I excel in data analysis to identify high-quality leads and tailor marketing programs to key audiences. Competitive Analysis and Positioning: I conduct thorough competitor analysis to create unique value propositions that differentiate products in the market, ensuring a competitive edge. Cross-Industry Experience: My experience across diverse industries, including IoT and logistics, provides me with a unique perspective and adaptability to tackle complex challenges in a startup environment. Award-Winning Leadership: As Director of Product Marketing at Ubersmith, I received the MVP award in 2017, highlighting my ability to drive product marketing strategies that deliver tangible results. Education and Advocacy: I hold an MBA with a focus on marketing and transportation and am also an advocate for Alzheimer's awareness, demonstrating my commitment to community outreach and education. Specialties: AI, data analytics, revenue growth strategies, branding, content marketing, digital marketing, collateral development, business strategy and product messaging and positioning. Favorite Quote: Stay gold, Ponyboy. Stay Gold. J. Cade
Experience
- Founder · Avanti Verso Marketing2024-01-01 –
As an expert product marketer, I've always believed in the power of starting with "why"- understanding the deeper purpose behind what we do. This philosophy has been instrumental in driving millions of dollars in profits for the companies I've worked with in the B2B SaaS space. By aligning our go-to-market strategies with the core values and needs of our target audience, we've been able to create solutions that not only meet their demands but also resonate with their beliefs. Now, my mission is to drive millions of dollars in profits for you. Together, we can build businesses that thrive not just financially, but also in their ability to make a positive impact in the world.
- Senior Marketing Consultant · LD Marketing2021-09-01 – 2024-01-01
-Strategic Planning: Expertise in developing and executing digital marketing strategies in alignment with overall marketing priorities and brand campaigns. -Email Marketing: Proficient in mapping out email strategies, measuring performance, and making strategic recommendations for improved engagement. -SEO & Content Strategy: Skilled in developing and managing SEO and content strategies for websites to enhance online presence and drive traffic. -Digital Growth Strategies: Experienced in discovering and executing digital growth strategies, including display ads, PPC campaigns, and co-branded partnerships. -Budget Management: Experience in managing marketing budgets and working with third-party agencies for web and digital projects. -Brand Positioning: Ensuring brand consistency and proper positioning across customer menus and digital channels.
- Product Marketing for Entrepreneurs · Product Marketing2020-09-01 – 2022-01-01
I support B2B tech startups who want to transform their companies with stellar product marketing best practices.
- Director of Marketing · Ubersmith2017-04-01 – 2018-10-01
- Lead Product Management and Marketing Manager · SkyBitz2012-07-01 – 2015-06-01
• Created product and market requirements for two SaaS data analytics products that provided customers with actionable insights that could be used in the field to increase revenue via better utilization of assets and reduce cost by decreasing inefficient use of equipment •Developed concise value proposition, positioning and messaging that clearly communicated the benefits derived from each SaaS data analytics product •Conducted market intelligence activities in order to gain an advantage over competitors and empower the sales team with tools, such as battle cards, to use in the field •Conducted regular pricing analysis to ensure that SaaS and hardware products were priced competitively while at the same time delivering the highest levels of profitability •Created buyer personas to better understand the different customer segments as well as the behavior, beliefs and attitudes of buyers and decision makers in the marketplace •Developed the first ever, company-wide customer retention program; successfully developed actionable customer retention metrics and goals based on customer and market research •Conducted comprehensive win/loss analysis by interviewing customers and developing research findings to better understand why sales where won or lost •Created go-to-market plans to ensure that the new data analytics products were successfully introduced into the market; lead cross-functional readiness-teams from marketing communications to engineering; trained sales team on the new data analytics products; conducted webinars for customers to increase the user adoption rate and impact growth of the data analytics products •Created collateral, presentations, website content and other tools to ensure sales success •Wrote market requirements documents for new verticals; wrote product requirements documents for new product introduction, including user scenarios •Participated in product roadmap discussions with key executives
- Lead Product Marketing Manager · Nokia2008-04-01 – 2010-04-01
Responsible for leading the Washington, DC marketing department •Developed a comprehensive value proposition, including messaging and positioning of the business units re-launch of the NAVTEQ ID Map product for both the online and mobile versions •Analyzed competitive product offerings, industry trends, market needs, customer needs and distribution channels to create a comprehensive go-to-market strategy •Developed with corporate marketing all marketing collateral including sell sheets, brochures, presentations, videos, case studies and product demonstration scripts •Contributed to the development of a comprehensive road map and identified key features and requirements •Worked collaboratively across corporate marketing and sales groups to secure buy-in and drive issues to resolution that impact product management, development, sales, and support •Ensured customer and other feedback was prioritized and incorporated into market and product requirements
- Facilitator · Founder Institute2010-01-01 – 2010-01-01
Education
- University of Maryland - Robert H. Smith School of BusinessMBA
- University of MarylandBachelor of Science (BS), Transportation and Logistics
- Escuela Americana
- University of MarylandMaster of Business Administration - MBA
- University of MarylandBachelor's degree, Marketing
Similar talent on Pangea
Hire Lorena through Pangea
Describe your project to the Pangea agent — see if Lorena is a fit, with transparent pricing and interviews booked straight onto your calendar. No contact details change hands until you hire.
See if Lorena is a fit