Mike Perry

About

With over a decade of experience in graphic design, I have honed my skills in leading creative strategies and managing design teams across various industries. Currently, as the Lead Graphic Designer at YourBio Health, I spearhead the creative vision, driving a successful rebranding strategy and enhancing the company's digital presence. My work has contributed to significant sales increases and improved brand visibility. Previously, at Abiomed, I played a pivotal role in developing brand guidelines for a virtual education platform and collaborated on a comprehensive website redesign. At KICVentures, I led a creative team in executing high-impact campaigns and rebranding efforts for medical technology companies. My expertise extends to managing social media channels, designing trade show exhibits, and producing a wide range of marketing materials. My career is marked by a commitment to brand consistency, innovative design solutions, and enhancing customer engagement through visual storytelling.

Experience

• Lead Graphic Designer · YourBio Health10-01-2021

  Lead the creative vision and design efforts across the organization, collaborating with cross-functional teams to ensure a cohesive and high-impact visual identity. Led a comprehensive rebranding strategy, refining the company's identity to create a clean, professional aesthetic tailored for the B2B medical and pharmaceutical markets. Directed the design and implementation of a website overhaul, significantly improving website traffic by 18%. Provided creative support for two clinical trials for a leading pharmaceutical company, one contributing to a $1.6m increase in company sales and the other a $200k increase. Collaborated with Quality and Regulatory teams to support the FDA 510k submission process by conceptualizing and updating product labels to meet compliance and product readiness requirements. Conceptualized and executed trade show visuals and booth designs, enhancing brand visibility and engagement at key corporate events; managed all logistics, including shipping, furnishings, printed materials, and social media promotions. Maintained brand consistency, ensuring all internal assets such as presentations, business cards, and letterheads aligned with company standards across digital and print formats. Streamlined the digital asset management system, improving discoverability and accessibility of marketing materials throughout the company. Created instructional videos utilizing existing media and animations, enhancing product understanding and usage. Developed over 100 marketing and product assets, including packaging, instructions for use (IFUs), product information sheets, brochures, and various digital assets. Managed the company's social media presence, resulting in a 20% increase in social engagement.

• Control Room Associate · TD Garden01-01-2012 – 04-01-2022

  As a Control Room Associate, likely contributed to the efficient operation of the control room, ensuring smooth event execution and coordination with various teams.

• Graphic Designer · Abiomed02-01-2020 – 10-01-2021

  Collaborated with management to identify and develop design solutions tailored to specific marketing campaigns and strategies. Led the development and implementation of brand creation and guidelines for Abiomed's virtual physician education platform, CAMP (Coronary Artery & Myocardial Protection), ensuring a cohesive and consistent visual identity across all digital and print materials. Collaborated with the web development team on a complete website redesign, providing prototypes and various digital assets, including logos, images, and graphics. Introduced and implemented a structured naming convention and organized digital assets, optimizing asset management and facilitating seamless cross-team collaboration. Worked closely with engineering and sales teams to design and produce a wide range of marketing materials, including brochures, presentations, web graphics, and social media content, supporting both digital and print campaigns. Managed digital content for company-wide initiatives and product launches, delivering high-quality design assets on time and aligned with company goals and branding standards.

• Lead Graphic Designer · KICVentures07-01-2017 – 02-01-2020

  Led creative strategy for a medical technology venture capital firm, delivering high-impact campaigns for medical products while ensuring brand consistency and alignment with each company's business goals. Managed a five-member creative team of designers, video producers, and copywriters, consistently delivering high-quality projects on time and in adherence to brand guidelines and quality standards. Directed the rebranding efforts for KICVentures portfolio companies, Axiomed (Spinal Disc Replacement Technology) and NanoFuse Biologics, achieving a modern and cohesive visual identity for both brands. Collaborated with key stakeholders to identify and fulfill diverse marketing needs, including the creation of promotional graphics, surgical technique booklets, sales sheets, and packaging designs. Managed social media channels (LinkedIn, Instagram, YouTube) for all portfolio companies, while also supporting the CEO's personal brand through video production and social media content. Led the design and logistics for trade show exhibits, significantly enhancing company visibility and engagement at major industry events. Conducted thorough reviews of creative and technical work, ensuring precision and excellence throughout all stages of pre-production and production. Developed and designed a wide range of print and digital sales and marketing collateral, including brochures, sales sheets, product announcements, packaging, and training videos, enhancing product visibility and customer engagement. Collaborated closely with the Creative Director on special projects, contributing to the design of product packaging and trade show booths, which improved brand representation and market impact. Played a key role in creating medical instructional publications, ensuring clarity and compliance with industry standards.

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