Amina Hasan

About

A meticulous and creative strategist with experience in human-centered design . Adept at conducting user research, analyzing data, and collaborating with cross-functional teams to deliver actionable recommendations to enhance organizational performance. With this design perspective, there is the ability to translate business requirements into innovative and visually appealing designs. Combining research with design strategy optimizes creative solutions with users in the forefront. Through interaction with users, this designer will advocate for clients in a cross-functional team. Thus, creating strategic and inventive solutions with human-centered design conveyed through captivating graphics, effective presentation, and storytelling.

Experience

• UX/UI Lead · PruTech Solutions04-01-2025

  - Lead UX/UI design for a large-scale Salesforce implementation, enhancing user experience and adoption. - Conduct user research, design wireframes/prototypes, and create custom UI in Salesforce Lightning. - Collaborate with developers and stakeholders in Agile sprints to deliver user-centered solutions. - Build and maintain a scalable design system aligned with SLDS and accessibility standards. - Run usability tests to refine workflows and improve task efficiency.

• Director of Digital Communications · Al-Khoei Center (non-profit community organization, USA branch)02-01-2024

  Reconstructing the email marketing system using the Constant Contact platform to streamline communications. Implementing standardized templates and crafting monthly newsletters and weekly emails, resulting in a 20% increase in open rates. Enhancing engagement on digital platforms by promoting events, key dates, and important announcements.

• Founder - Manager of Design, Operations, Production, Marketing, and Sales · Abul Fazal Puzzles10-01-2023

  - Addressing need for cognitive game products targeted towards minority religious group, established a business to release 7 (and ongoing) jigsaw puzzles themed around historical heritage sites, religious scriptures, and 7th century philanthropic leaders. - Crafted designs using Adobe Photoshop with advanced techniques including layering, design theory, and strategic considerations such as high contrast color choices paired with legible text to create engaging content for diverse users. - Expanded market reach by implementing print-on-demand solutions and seamlessly integrating them with an Etsy Storefront, increasing site engagement by 80% through marketing channels (social media campaign, digital ads, referrals).

• Freelance Digital Design & Marketing Consultant · System Pavers10-01-2024 – 11-01-2024

  Audited the company’s email marketing strategy, identifying pain points and areas for improvement based on current industry trends. Provided strategic recommendations on design, marketing, and copy revisions to enhance user experience, improve navigation, and optimize responsiveness.

• Strategy Analyst - Workplace & Design Strategist, Change Management Specialist · CBRE07-01-2022 – 2024

  - Partnered with Managing Director and Global Lead of Workplace Solutions to optimize the hybrid working model of a leading private equity fund administrator via analyzing mandated company policy effects on office utilization of 75 financial and professional services firms. Identified low show-up rate macro trends to recommend a 2 days/week hybrid working model and minimal office real estate expansion resulting in savings of $700K. - Selected as sole CBRE representative and thought partner to expand change management team at a large global bank’s headquarter site launch event (100 attendees). Designed marketing materials to pitch CBRE’s change management offering at site launch, resulting in developing a team of 35 across the client and internally to support adopting sustainability efforts and future of work aligned with the bank's new workplace vision. - Initiated a method for remote collaboration and communication with academic medical center client team by developing and templatizing digital platform tool, enriching process from utilizing 3 manual note takers to technology-driven real-time feedback and organized discussions, replacing siloed conversations and churn and saving client team 5 hours/week. - Nominated as the "Culture Crew Connector," representing the local office in a national team-wide initiative to foster a cohesive team culture. Successfully operated within budget constraints to organize first-ever holiday lunch and white elephant game.

• Freelance Design and Marketer · TransCrypts (blockchain documentation service Startup)01-01-2022 – 03-01-2022

  Contacted by CEO to create company’s end-to-end graphics base, composing pictorial elements inspired by analysis of company’s culture and industry trends. Transformed User Interface with customized icon base and graphics into website and started an iterative feedback loop with key stakeholders in the business to assess site functionality, usability, and flow.

• Graphic Design Intern · American Bankers Association06-01-2021 – 08-01-2021

  - Collaborated closely with the marketing team to design effective and jovial designs as collateral for company-wide conference including name tags, posters, and schedule with a cohesive theme representing the brand and conference objectives. - Compiled internal employee cookbook, leveraging staff anecdotes to increase personability with recipes. Oriented the cookbook pages to resonate with a wide audience, creating an equity-focused layout for seamless navigation and accessibility.

Education

• Cornell UniversityBachelor's Degree, Human-Centered Design

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