Mira Patel

About

Mira Patel is a New York–based digital designer with 5 years of experience across corporate, non-profit, and startup sectors. Her work focuses on collaboration, execution, and visual storytelling, emphasizing human-centered design and detailed art direction. Inspired by art, music, and culture, she produces expressive work that resonates and stands out.

Experience

• UX Designer · Vanguard2021-09-01 –

  Spearheaded the redesign of the mobile profile and settings interface, delivering a modernized, user-centered experience through enhanced layout structure and iconography. Collaborated seamlessly with fellow UX designers, ensuring the successful delivery of feature enhancements for the mobile Cash Plus offer, contributing to a more optimized user-friendly experience. Served as lead and subject-matter expert for all mobile banner designs, owning final production specs, contributing to design system evolution, and developing custom illustrations to elevate in-app marketing visuals. Drove high-impact initiatives across the mobile team by improving design workflows, scaling systems, and partnering closely with product and engineering to optimize execution.

• Graphic Designer + Creative Director · Raas All-Stars2021-09-01 – 2023-04-01

  Led end-to-end creative direction for all brand graphics, defining and enforcing a cohesive visual identity across digital, print, and experiential platforms to ensure consistent brand storytelling. Concepted, directed, and executed 150+ high-impact social, print, and promotional assets, driving a 60% increase in social media engagement through innovative, performance-driven visual campaigns. Established and governed the brand’s visual guidelines, elevating consistency, scalability, and overall brand perception through strategic design leadership.

• Head Of User Experience · College Bird2020-05-01 – 2021-08-01

  Led user-centered design strategy and growth initiatives through concept ideation and information architecture, driving 60+ new user sign-ups. Directed user research through interviews, concept testing, and analytics, translating insights into UI improvements that increased user satisfaction by 15%. Owned the end-to-end UX design of a mobile dashboard for a data-driven student-to-career platform, guiding usability testing, interaction design, and high-fidelity interactive wireframes.

• Visual Designer · On Campus Marketing2020-05-01 – 2020-09-01

  Supported a 2+ month website redesign case study, contributing to UI enhancements, social features, and an interactive landing page. Created 10+ product packaging designs and social graphics for brand promotion. Collaborated with a cross-functional team of five to gather feedback and iterate on visual designs.

• Digital Marketer · Fashion Buddy2019-06-01 – 2019-09-01

  Evaluated end-to-end customer experience across customer touchpoints and social media using internal and external research analytics. Optimized B2B and B2C marketing by applying customer-centric methodologies to enhance user experience by use of 5 journey mapping and user flows. Visualized creative growth strategies for increasing customer base through content creation and design style guides.

• Digital Marketer · DoughMain Financial Literacy Foundation2018-07-01 – 2018-09-01

  Developed and executed ideas for content that aligned with organization's mission and audience and ways to best increase user engagement. Spent 2 months collecting and analyzing external research to organize insights to understand project's target user. Created original promotional social media content through Twitter, LinkedIn and Instagram to engage users while maintaining brand identity.

• Assistant Teacher · Montgomery Kid Connection2015-06-01 – 2017-08-01

  Worked alongside a teacher in a class of 20 five year olds. Helped and interacted with children for various activities and responsibilities. Communicated with parents about their child’s behavior. Organized class and class behavior when children were to complete a task.

Education

• Parsons School of Design - The New SchoolCertificate, Graphic and Digital Design
• Drexel UniversityBachelor of Science - BS, Major in Marketing; Minors in Human Computer Interaction; Information Systems

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