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Phillip Retuta

Phillip Retuta

Creative Director and Designer | Digital Art/Creative Director | Social Media Designer and Director | Creative Technologist | Integrated Marketing Expert

18 yrs experience · <10 hrs/week

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About

18 years of creative and digital marketing experience in higher education, philanthropy, luxury, corporate, medical tech, and agencies. Proficient in Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Audition, Dreamweaver. Skilled in UX/UI/IA, HTML, CSS, Bootstrap, SaaS. Experienced in social media copywriting, press release management, email marketing, web copy, trend analysis, KPI reporting, SEO, social media analytics, and demographic research. Expertise in B2C/B2B strategies, AI-friendly, hands-on approach. Storytelling is integral to design, using symbols, concise copy, and curated images to convey messages and evoke emotions.

Skills

A/B TestingAdobe After EffectsAdobe Creative CloudAdobe Creative SuiteAdobe IllustratorAdobe InDesignAdobe PDFAdobe PhotoshopAdobe Premiere ProAdvertisingAgile Project ManagementAnimationBanner Ad DesignBrand AmbassadorBrand DesignBrand DevelopmentBrand IdentityBrand ManagementBrand StrategyBrandingCampaign MarketingCommunity BuildingCommunity OutreachContent CreationContent DevelopmentContent StrategyCopy EditingCopywritingCreative MarketingDesignDigital AdvertisingDigital ArtDigital MarketingEmail MarketingFacebookFacebook AdsFacebook Business PagesFigmaFundraisingGraphic DesignGraphic UIHTML/CSSIcon DesignInstagramInstagram AdsIntegrated MarketingLinkedIn AdsLogo AnimationLogo DesignMarketingMarketing StrategyMessaging StrategyMicrosoft OfficeMobile DesignMobile MarketingPaid AdsPhotographyPromotional MarketingReelsSketchSocial Ad CampaignsSocial MediaSocial Media CommunicationsSocial Media ManagementSocial Media MarketingTikTokUI/UX DesignVideo PromotionVideographyVisual Design

Experience

  • Freelance Digital Designer and Art Direction · Phillip Retuta2003-05 –

    Freelance UX/UI/Web/Print Design, Photography, and Motion Graphics. Worked with Scholastic, Patricia Arquette, Chantecaille, Prudential, Wild Turkey, Warm Grey Seven, Fly Communications, BrainLab, Collegehumor, TCG, MoMA, Zainab Salbi, Women's Fund of Long Island, Eyebeam, Microsoft, Parsons, Eugene Lang, Click3X, The Onion.

  • Social Media & Campaign Lead, Digital Content Lead · PANTHERA2022-01 – 2024-12

    Managing direct reports. Content creation (strategy, social posts, design, photography, video, and animation). Copywriting, editing, and writing blogs/webpages. SEO for Google and social media. Measuring KPIs on social media performance and producing reports. Financial and fundraising efforts, including setting up social efforts. Managing, collaborating, and outreach of global accounts, from LATAM to the Middle East to Africa to Asia. Game design and email blasts.

  • Associate Digital Art Director, UX/UI Designer · New York Institute of Technology2014-09 – 2022-01

    UX/UI design, logo design, wireframing, graphic design, art direction, project management, social media design, photography, and photo/video editing within the University’s Strategic Communications and External Affairs department. Oversaw complete digital redesign of website under leadership circa 2014. Oversaw redesign under new leadership.

  • Lead UX/UI Design, Senior Visual Design · TCG2012-07 – 2014-09

    Senior-level designer for the branding/interactive agency, The Communication Group. Created UI wireframes through OmniGraffle, research of UX workflows and interface effects, web content and designs in Photoshop and Illustrator, photography and video editing, visual branding in social media, project management and direction with developers. Hermes Gold Award for Web Design (QGCuffs.com).

  • UX/UI Designer · Cainkade2011-12 – 2012-06

    Clients have included Comcast, Johnson & Johnson, Starz, and Mario Lopez.

  • Multimedia Designer · Teachers College, Columbia University2011-07 – 2011-12

    Motion Graphics and Design.

  • MFA Candidate of Design + Technology · The New School2009-08 – 2011-05

    Graduate Student at Parsons The New School For Design. Focus on Human-to-Computer Interaction with a thesis on Social Media legacy and analytics.

  • Office Assistant, In-House Designer, Photographer, Web Master · Parsons School of Design2009-09 – 2010-11

    Maintained the Parsons online gallery, web-development, photography, and presentation design.

  • Motion Graphics Intern · Click 3X2010-05 – 2010-06

    Motion graphics production.

  • Sales Associate · Blick Art Materials2009-05 – 2009-08

    Sold art supplies and gained specific knowledge on certain traditional mediums.

Education

  • Parsons School of Design - The New SchoolMFA, Design + Technology
  • University of Illinois Urbana-ChampaignBachelor's degree, English Language and Literature/Letters
  • GLENBARD WEST HIGH SCHOOLHigh School Diploma

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