Mishi Sarda

About

Senior Product Designer focused on end-to-end UX redesign, dashboard and workflow experiences, and user research/application of analytics to improve enterprise engagement and operational efficiency. Experience spans B2B SaaS (ESG certification), UX consulting for mission-driven institutions, design/engineering agency work (web/SEO, healthcare experiences, eCommerce/LMS), and FMCG retail service flow design (including VR-based user research).

Experience

• Senior Product Designer · Active Design Advisors, Inc. (Adai)04-01-2023

  - Lead end-to-end redesign of a B2B SaaS platform for ESG certification, modernizing the UX and replacing legacy systems to better serve enterprise clients, driving long-term user engagement with logins per registration nearly doubling from 1.3× in 2023 to 2.6× in 2025 and contributing to a 14% year-over-year increase in logins. - Design and evolve the new v3.0 certification scorecard to improve documentation workflows and help users achieve higher certification outcomes, strengthening retention and platform adoption. - Create dashboards that allow clients to visualize certification progress, compare asset performance, and track portfolio-wide impact. - Redesign internal SaaS tools for certification and content teams, replacing offline workflows and reducing manual processes to improve operational efficiency. - Partner with engineering, product, content, client, and leadership teams to align on user-centered solutions. - Drive AI-driven features for recertification workflows, automating the upload process and data autofill, improving client efficiency.

• UX Design Consultant · Center for Digital Experiences03-01-2021 – 12-01-2022

  - Directed UX research and usability testing for mission-driven institutions including Mural Routes, Terra Foundation for American Art, and The Peale Museum. - Conducted behavioral analysis and A/B test planning for high-traffic sites, optimizing conversion and engagement without full redesigns. - Delivered cross-platform analytics reports and insight-driven recommendations to improve SEO, content strategy, and user flow. - Applied eye-tracking and usability analysis to refine Pratt Institute’s admissions experience, significantly enhancing navigation and accessibility.

• Product Designer (Summer Associate) · Perpetual Solutions LLC05-01-2022 – 08-01-2022

  - Designed eCommerce and LMS platform experiences for a healthcare client, improving user flows and platform functionality. - Led redesign of the company website, creating 25+ case studies and implementing SEO enhancements that boosted organic traffic and lead generation. - Reimagined brand storytelling across social channels, driving a 2180% spike in post impressions, 17% growth in followers, and 32% increase in unique visitors.

• Product Designer · Hindustan Unilever Limited (HUL)07-01-2019 – 2020

  - Designed retail service flows and assets for Lakmé’s Pan-India rollout, enhancing customer interaction and engagement. - Reimagined layout and service model to reduce friction, improving user journeys and operational efficiency. - Conducted user research through VR simulations by inviting target users to experience in-store assets and competitor setups via headsets, capturing insights to refine engagement and optimize retail design strategy.

Education

• Pratt InstituteM.S., Information Experience Design (GPA: 4.0)
• Indira Gandhi National Open UniversityB.A., Philosophy
• Pearl AcademyB.A. (Hons.), Product Design

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