Monica Serreon

About

Summary of Skills and Career Highlights: Operations Management: Demonstrated over 3 years of expertise in remote operations management within a digital marketing and website flipping agency. Proficient in optimizing workflow efficiency and productivity through tools like Toggl and Hubstaff. Utilized collaboration software such as Google Workspace and communication tools like Google Meet and Loom to foster seamless team communication and collaboration. Experience in client success management using CRM tools like HubSpot to enhance client relationships and drive business growth. Project Management: Possess over 4 years of experience in project management across diverse industries. Skilled in utilizing project management tools such as Trello, Asana, or Monday.com for streamlined task organization and collaboration. Leveraged Google Workspace alongside platforms like Slack, Microsoft Teams, or Zoom for seamless communication and real-time collaboration across distributed teams. Contributed to efficient project delivery and client satisfaction. SEO/SMM/Content Writing/Marketing: Over 5 years of hands-on experience in digital content writing and marketing. Executed SEO marketing action plans for 13 websites across different niches, specializing in CRO (Conversion Rate Optimization). Implemented various social media strategy initiatives aimed at driving sales and enhancing client relationships on platforms like Facebook, LinkedIn, and Pinterest. Leveraged Canva for visually appealing designs and Mailchimp for crafting and delivering successful newsletters tailored to different brands, effectively engaging and retaining subscribers. People and Recruitment/Talent Management: Experienced in steering teams across a 3-year tenure in Operations and implementing a highly successful internal Leadership Development program. Skilled in recruiting top-tier talent and building and leading various departmentsincluding Marketing, SEO, Web Development, Client Success, and Writersin startup environments. Ensured alignment with organizational objectives under my supervision. Creative Media Production: Possess almost 6 years of expertise as a Creative Media Producer (scriptwriter, production manager, and video editor) for broadcast, including film, feature, or documentary. Directed, wrote, and produced a short film for online and TV, garnering 5,061,062 views on YouTube.

Experience

• Marketing Operations Manager · Revology Analytics04-01-2024

  Specialization in cutting-edge Revenue Growth Analytics capabilities for mid-market companies. Focus on profitability, price strategy, sales and marketing AI enablement, and promotional impact. Utilizes an Outcome-Based Analytics framework to enhance sales and marketing efficiency, optimize profit margins, and ensure sustainable growth.

• Operations Project Manager · Zenmonics Inc.12-01-2022 – 09-01-2023

  Responsible for ensuring the smooth functioning of day-to-day operations and managing overall business performance. Key player in achieving business objectives, meeting client expectations, and improving operational efficiency.

• Operations Manager and Editorial Manager · CloudStrike Ventures10-01-2020 – 09-01-2023

  Formulated strategy, improved performance, procured materials and resources, and secured compliance. As Editorial Manager, administered day-to-day operations of publication, including generating story ideas, planning, assigning and editing content, overseeing spending, commissioning stories and art, and supervising editorial staff.

• Virtual Assistant for Web Development and Content Writing · VA HOUSE PH06-01-2020 – 10-01-2020

  Provided content for websites, designed and labeled web elements.

Education

• Polytechnic University of the PhilippinesBachelor's degree, Mass Communication/Media Studies

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