Morgan Payne

About

With a degree in Media Arts and Design, I have built a diverse career in marketing and graphic design. I've worked as a Freelance Graphic Designer, collaborating with clients to create customized digital and print materials. My experience also includes roles in marketing communications, where I contributed to email and social media strategies, with a strong focus on graphic design and user experience.

Experience

• Freelance Graphic Designer · Freelance09-01-2017

  Collaborated with a range of clients to design digital and print marketing materials that met their specific needs and brand guidelines. Managed and updated client websites and social media accounts.

• Email Marketing Specialist · Brad's Deals04-01-2023

  Responsible for creating and managing email marketing campaigns to enhance customer engagement and drive sales.

• UX Design Student · Designlab05-01-2022 – 12-01-2022

  Designed 3 projects, including an end-to-end app, a recurring transaction feature for the Venmo app, and a responsive website for a local restaurant. Conducted usability tests to gain real user feedback and improve user experience. Conducted user research via interviews and surveys. Communicated design decisions on a weekly basis via group critique and mentor sessions. Created UI specs and wireframes based on user flows.

• Marketing Communications Coordinator · PMMI: The Association for Packaging and Processing Technologies03-01-2021 – 05-01-2022

  Designed, copywrote, A/B tested, and deployed 30+ email campaigns per month. Managed the organization's email schedule. Reviewed email analytics to improve audience engagement and open rates. Collaborated with marketing and graphic design teams in production of visual content for web and print. Contributed to social media editorial calendars, content creation, and community management strategies. Assisted web team to manage the organization's app and website.

• Marketing Communications Assistant · PMMI: The Association for Packaging and Processing Technologies04-01-2019 – 03-01-2021

  Supported marketing communications efforts including assisting in the creation and distribution of marketing materials, managing social media accounts, and coordinating events.

Education

• James Madison UniversityBachelor of Science (B.S.), School of Media Arts and Design

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