Nasrif Nazeem

About

With a Bachelor of Science in Biology from Mount Royal University and a diverse educational background in user experience, interface design, and coding, I have built a robust career in product design. Currently, I am a Product Designer II at Teamshares, where I lead the design of key features for internal tools and financial commentary systems, achieving 100% adoption and enhancing financial transparency. Previously, I served as a Senior Product Designer at Vela Exchange, contributing to the design of a decentralized futures exchange and achieving significant user engagement and trading volume. My experience extends to mentoring aspiring designers at adplist.org, where I provide guidance on design thinking and industry best practices. My skills in user-centered design, collaboration, and project management have been honed through roles at Everdesign and other innovative companies, where I consistently deliver high-quality, functional digital products.

Experience

• Product Designer II · Teamshares10-01-2023

  Led the design of multiple key features on an internal tool (Buyout) used by the C-suite to source, manage, and close acquisition of 90 small businesses across 31 states and 42 industries, contributing to hundreds of millions of dollars in total transactions. Led the design of a monthly financial commentary feature that enabled portfolio SMB presidents to provide detailed insights on financial performance. Achieved 100% adoption, improving financial transparency and data-driven decision-making for the Teamshares Finance team. Led the design of a payment processing feature that enabled our portfolio of SMBs to seamlessly accept digital payments, resulting in increased online payment adoption by their customers. Co-led a design thinking workshop at an on-site, bringing together engineers, product managers, and designers to collaboratively solve business challenges through design-driven problem-solving.

• Product Designer I · Teamshares07-01-2022 – 10-01-2023

  Responsible for designing digital products to facilitate Teamshares' employee ownership financing services, working with cross-functional teams to develop wireframes, prototypes, and user flows as part of the Buyout team. Conducted user research and usability testing to improve the user experience and ensure a seamless experience across devices and platforms. Collaborated closely with development teams, providing guidance and managing multiple design projects to meet deadlines and communicate effectively with stakeholders and team members. Utilized design tools such as Figma to create visually appealing and highly functional products.

• Product Design Mentor · adplist.org02-01-2023

  Mentored aspiring designers from diverse backgrounds, helping advance their careers and improve project outcomes through tailored feedback on design thinking and user-centered principles. Shared insights on industry best practices and emerging technologies to keep mentees current in the evolving design landscape.

• Senior Product Designer · Everdesign06-01-2020

  Conducted user and market research to design intuitive web and mobile user interfaces for clients like Vela Exchange, L3X Protocol, Axis, GoverningDocs, CreatorDAO, Myria, ValueIT, and Elventus. Collaborated with developers, project managers, and stakeholders to create user-centered products, ensuring consistent messaging through copywriting. Managed multiple design projects, delivering high-quality solutions on time using Figma, while enhancing project management, collaboration, and communication skills.

• Senior Product Designer · Vela Exchange01-01-2023 – 09-01-2024

  Designed a decentralized perpetual futures exchange from beta to launch in collaboration with two other product designers, driving growth to over $5 billion in total trading volume, over 400,000 in total trades, and significantly enhancing user engagement. Established the initial design system and crafted the landing page and early core features for L3X Protocol, contributing to $2 million in Total Value Locked (TVL) staked and providing a streamlined onboarding experience for new users.

Education

• Mount Royal UniversityBachelor of Science - BS, Biology/Biological Sciences, Health Sciences, General
• CareerFoundryCertificate in User Experience & Interface Design
• LearningFuzeCoding Bootcamp Graduate
• Self-taughtDesign and Visual Communications, General
• Platform CalgaryJunction
• James Fowler HighschoolHigh School Diploma

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