Natalie Gerding

About

An experienced Visual Creator and Marketing Coordinator with a strong social media marketing background. She brings her passion for social media coordination, cohesive branding, and graphics creation to support small brands in social, implement new strategies, and ensure you stay on track to reach your goals. Natalie is also known for her high-quality, on-brand travel and surf lifestyle photography. She has a knack for visual storytelling, an eye for detail, and values a collaborative and creative approach to her work.

Experience

• Content Creation Specialist & Social Media Marketing · Salty Nat2021-04-01 – Present

  Design and shoot visually engaging content for social media and marketing campaigns tailored to brand goals and aesthetics. Develop and execute strategies to increase brand engagement through photography, videography, trends research, and storytelling. Specialize in collaborating with surf and sustainably focused brands to bring their visions to life in an authentic and beautiful way while promoting their brands and missions. Recent collaborations include: Avasol, Dip, Martha Headwear, Almond Surfboards, Coconut Smuggler, and Pelican House Swimwear.

• Marketing Manager · LUNA Sandals LLC2016-01-01 – 2021-04-01

  Managed social media channels (Facebook, Instagram, X, YouTube) with responsibilities including scheduling, content curation, engagement, and collaborations. Developed social media strategies to foster engagement and build community, resulting in significant growth. Managed the content bank and promotional calendar, ensuring consistent delivery of high-quality content. Created and maintained email marketing and SMS campaigns, segmented lists, and automation series to drive brand growth and sales. Copywriting for blog and website content, including banners and product pages, to tell the brand’s story and provide audience resources.

• Customer Service + Quality Assurance Auditor · OtterBox2012-04-01 – 2016-10-01

  Provided solutions to customer inquiries via phone, email, and online chat, ensuring a high level of satisfaction. Completed administrative projects and worked with management to define and maintain quality standards for the customer service department. Hosted regular agent training sessions, audited phone calls and email inquiries, and coached managers and agents to improve customer interactions.

• Outdoor Instructor + Climbing Wall Staff · Colorado State University2010-08-01 – 2011-12-01
• Social Media Manager · Unmarked Street04-01-2022 – 06-01-2022

  Created content strategy/pillars, managed scheduling and cadence, copywriting, created social media visuals, and enhanced engagement tactics.

Education

• Colorado State UniversityBachelor's Degree, Human Development and Family Studies, General
• Sandpoint High SchoolHigh School Diploma

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