Natalie Lui

About

Check out my portfolio here: https://natalielui.my.canva.site/ I’m transitioning into marketing after 3+ years in a customer-facing tech/support role, where I worked closely with users, product teams, and internal stakeholders to solve real problems and improve experiences. Through that work, I developed a strong interest in how products are positioned, communicated, and grown, especially through content, community, and customer-led marketing. I’m currently looking for entry-level or associate marketing roles where I can bring a customer-first mindset, strong communication skills, and comfort working with data, tools, and fast-moving teams. Interests include content marketing, social & community, lifecycle/email, and growth experimentation.

Experience

• Founder | Creative and Marketing Lead · For The Plot NYC Community05-01-2024

  Built and maintained strong partnerships with NYC venues, local vendors, and national brands to enhance event value and drive brand exposure. Conducted market research and competitive analysis to identify high-demand event concepts, optimize pricing, and improve community engagement. Curated and executed 2–4 monthly social events for NYC’s 20s–30s community, ranging from coffee meet-ups to branded pop-ups. Managed all event logistics end-to-end, including venue outreach, contracts, vendor coordination, RSVP platforms, and onsite execution. Prioritized and balanced multiple projects simultaneously while ensuring smooth, on-time delivery and high-quality attendee experiences. Built a 5.8K+ Instagram community; events consistently sell out within 48 hours through strong communication and efficient execution. Designed event assets and presentations using Figma, Canva, and Google Slides to support sponsorship pitches, event promotion, and brand storytelling.

• Designlab Student · Designlab04-01-2024 – 02-01-2025

  Participated in a comprehensive design program, gaining skills in UX/UI design, visual communication, and design thinking.

• Fixed Income BI Analyst · Jefferies01-01-2025 – 01-01-2025

  Designed and maintained interactive, user-friendly dashboards that translated complex fixed income trading data into clear, actionable insights for business stakeholders. Conducted data-driven analysis to support strategic decisions, communications, and performance tracking across teams. Collaborated with cross-functional partners to improve reporting tools and streamline workflows, enhancing usability and accessibility. Applied UX principles to data visualization—prioritizing clarity, hierarchy, and visual storytelling to make information easy to understand and act on.

• Information Technology Analyst · Jefferies01-01-2022 – 01-01-2025

  Worked in the Fixed Income E-Trading Support Team, providing technical support and solutions for electronic trading platforms.

• Marketing Administrative Assistant · Rohrer College of Business at Rowan University10-01-2021 – 05-01-2022

  Supported marketing initiatives for the Dean’s office, including content creation, email campaigns, and promotional materials. Assisted with visual design and communication, gaining hands-on experience in branding and messaging. Coordinated outreach efforts to engage target audiences effectively, applying user-centered communication principles.

Education

• Rowan UniversityBachelor of Science, Finance/Marketing

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