Natalie Mauro, MBA

About

Specialties: Integrated Marketing Strategy, Marketing Campaign Analysis, Forecasting and Budgeting. Extensive experience in direct-to-consumer (DTC) growth marketing, performance marketing, and customer relationship management (CRM) across multiple industries including eCommerce and EdTech.

Experience

• Strategic Marketing Consultant | Growth & Performance Marketing Lead · Self-Employed2023-10-01 –
• VP, Growth Marketing and CRM · Rent The Runway2022-11-01 – 2023-08-01
• Head of Growth Marketing · Rent The Runway2021-04-01 – 2022-10-01
• Fractional Head of User Acquisition · Self-Employed2020-11-01 – 2021-04-01

  Leading marketing teams to drive consumer growth: *Influencer eCommerce shopping platform/app *EdTech B2B lead generation

• Sr Director, Growth Marketing · Shutterstock2017-02-01 – 2020-07-01

  DTC ecommerce leader - all performance marketing channels with international scale.

• VP, Growth Marketing · Bauer Xcel Media2017-01-01 – 2017-02-01
• Director, Online Marketing · Bauer Xcel Media2015-07-01 – 2016-12-01
• Online Marketing Manager · Bauer Xcel Media2014-08-01 – 2015-07-01

  *Responsible for U.S. acquisition and engagement marketing efforts. *Built our email engagement program. *Launch acquisition campaigns across email, coreg, display, affiliate digital media channels. *Manage marketing team. *Implemented creative project management process. *Analyze campaign performance. *Utilize media tools to test and optimize our conversion both onsite and within media channels.

• Associate Manager, Digital Media · Publishers Clearing House2013-08-01 – 2014-08-01

  *Managed online acquisition channels: email, affiliate, coreg, display. *Maintained strong ROI with large monthly budget. *Optimized conversion at the creative and placement level.

• Senior Program Manager · AIG2010-09-01 – 2013-07-01

  •Leadership role on the Bank of America and Reader’s Digest accounts as well as new digital channel development including paid search, display, email, and social •Responsible for targeted file selections, creative testing to improve RR, financial reporting, trending retention rates, test results analysis, marketing spend requests, and campaign test cell matrix set-up. •Develop and present marketing plans across integrated acquisition channels: direct mail, telemarketing, print, retail, and online.

Education

• Baruch CollegeMBA, Marketing
• Barnard CollegeBA, Economics, Dance

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