Zach Paul

About

I am a data-first & customer obsessed growth leader, with 15 years of experience on both the agency and brand side, overseeing full-funnel strategy across paid, CRM, digital product, creative and holistic growth. - I recently left my full time role to pursue a career as a Fractional marketing/growth leader - Lead full-funnel growth and ran the P&L for vertically integrated DTC start-up Rastellis.com, overseeing the strategy that took the company from $0 --> $12m, profitably. - Most recently, I was on the agency side at VaynerCommerce, running growth for DTC brands that ranged from pre-revenue to mid 9 figures. - Enjoy solving growth problems up and down the funnel by leveraging data and customer behavior.

Experience

• Senior Director of Growth · VaynerCommerce02-01-2023 – 11-01-2024

  Manage full-funnel DTC growth strategy across a wide range of clients, from pre-revenue to $300M+ ARR, supplements to beauty and everything in between.

• Advisor · CrabPlace.com09-01-2023

  Provide strategic guidance and insights to support the company's growth and operational strategies.

• Head of Growth & Strategy · Rastellis.com06-01-2019 – 11-01-2022

  Accountable for the direct-to-consumer P&L, driving the growth strategy from pre-revenue to $12MM ARR. Developed multi-channel acquisition strategy across search, social, retargeting, affiliate, direct mail, content, PR, influencer, and partnership management, optimizing new customer acquisition around LTV:CAC while growing the customer database from 0 to 150k. Drove retention strategy across email, SMS, subscription, and loyalty programs to maximize LTV. Led day to day operations of direct-to-consumer business, inclusive of marketing, pricing/promotional strategy, demand planning, site merchandising, product development, shipping/fulfillment and content strategy.

• Sr. Strategist · Tinuiti09-01-2011 – 06-01-2019

  Managed $2MM+ in monthly media spend across clients with diverse business models including: DTC, B2B, subscription, search-to-store, higher education, and apps. Worked with clients such as: Peloton, Temple University, Omega Engineering, Pimsleur Language Learning, Shinola, & Picture People, among others. Maintained and nurtured agency partnerships with Google, Bing, and Yahoo. Drove multi-channel strategies across search, shopping, YouTube, display, and social to identify and execute growth opportunities in accordance with KPIs and budgets.

• Project Manager · LSF Interactive01-01-2011 – 09-01-2011

  Oversaw project timelines, deliverables, and client communications to ensure successful project execution.

Education

• University of MarylandB.A., Communications
• Germantown Academy

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