Nathan Michel

Nathan Michel

Communications and Marketing Leader | Building Brand Awareness and Corporate Reputation

20 yrs experience · Boston, MA · <10 hrs/week

About

With a robust background in marketing and communications, I have cultivated a career that spans over two decades, specializing in strategic communications and public relations. I hold a degree in Kinesiology with a major in Sport Studies from the University of New Hampshire. My professional journey began as an Account Executive at True North Brand Group, where I managed public relations for notable clients. I then advanced to Senior Vice President at Porter Novelli, overseeing global programs for Hewlett Packard. As a Communications Consultant, I supported HP Inc. and CA Technologies in enhancing their market presence. At Amazon, I served as Public Relations Lead for Alexa AI, establishing a comprehensive communications function, and later as Marketing and Communications Lead for Science Programs, where I spearheaded initiatives to attract senior science talent. My expertise lies in developing strategic narratives and executing high-impact marketing campaigns.

Skills

Content CreationContent StrategyCross-functional collaborationMarketing StrategyMedia RelationsProgram ManagementPublic RelationsSocial Media CommunicationsStorytellingStrategic Communications

Experience

  • Marketing and Communications Lead, Science Programs · Amazon07-01-2022 – 01-01-2024

    Recruited to build top-of-funnel and middle-of-funnel marketing capabilities within the Strategic Recruiting Team responsible for attracting senior talent and establishing collaborations with leading academic organizations.

  • Public Relations Lead, Alexa AI · Amazon01-01-2018 – 07-01-2022

    Hired to establish a communications function for the Alexa AI organization spanning proactive PR, executive communications, content creation, and issues management.

  • Communications Consultant · Self-employed01-01-2017 – 01-01-2018

    Brought on by HP Inc. and CA Technologies (now part of Broadcom) as a consultant to support various projects including channel partner engagement, industry analyst relations, and product communications.

  • Senior Vice President · Porter Novelli03-01-2005 – 12-01-2016

    Managed global programs for Porter Novelli’s largest account - Hewlett Packard - providing clients with strategic counsel, messaging and storylines designed to differentiate from competition and shift customer perception.

  • Account Executive · True North Brand Group03-01-2004 – 03-01-2005

    Worked with clients including Marker, Nalgene, SWIX, Tecnica, Tubbs, and Volkl, providing public relations and brand management services.

Education

  • University of New HampshireBachelor of Science, Kinesiology, Sport Studies

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