Niclas Löfgren

About

Senior product designer and technologist who brings a Scandinavian mindset to the intersection of technology, user experience, business and strategy. I help you design and build to reach your targets through data-driven design processes and system thinking. I will help you implement latest standardized, data-driven, system thinking processes to reduce costs and build your service or product fast. Almost 20 years proven results for growth building solid products foundations for startups and designed solutions for high-impact user experiences at scale. My background spans from early stage startups to major larger international players such as Kahoot!, Schibsted, Volvo. What I bring to your team: Cross-functional Scandinavian approach, Proficiency in Web3, AI, machine learning, no/low code platforms to design and scale products at a low cost, Deep experience in app design, Designed several of Norway’s most-used apps. Others might call me a business developer, technologist, product manager, or tech/design leader, but at my core, I’m a digital designer dedicated to creating user-centered solutions with measurable results.

Experience

• Senior Product Designer · Libero Professionista2023-06-01 –

  Building digital solutions that have a significant impact on people and business growth. Working for clients in Europe and globally in various design roles. This company is a foundation for my Italian freelancer designer work within the EU and globally.

• Co-Founder & Olive farmer · Villa Montiverdi2022-06-01 –

  Co-Founder family farm producing premium extra virgin olive oil in the top 2% segment of the world's best oil. Entirely natural, organic, no irrigation, pesticides, or fertilizer, hand-picked and cold pressed olive oil within 12 hours from harvest. Combined with latest agritech technology such as satellite monitoring, IoT to fully digitalized distribution of products from farm to customer to avoid price per bottle being pushed up by wholesalers and third parties. We also produce organic walnuts, grow truffles, chili pepper.

• Senior Product Designer · Thrive Labs2024-12-01 – 2025-01-01

  Early stage startup building next generation resource pool for embedded developers. Product lead and product design. Designed and implemented website in webflow, automated core business flow with AI, and built a platform for insight-driven iterative development at Thrive Labs. Utilized user experience expertise to enhance user engagement and drive business growth.

• Senior User Experience Designer · OhGarden2024-11-01 – 2025-01-01

  Sweden's fastest growing garden app, lead product designer focus conversion passive to active users. Led user onboarding initiatives to increase user conversion. Conducted UX research to identify pain points and improve user experience. Designed React Native app enhancements for better user engagement.

• Senior Product Designer · Ulla Garn & Broderi AS2024-04-01 – 2024-10-01

  Norway's largest seller of yarn, my assignment was to build a new ecommerce solution on Shopify's platform to handle growing market on the web. The mission was to enable scaling based on established standards with a user experience to maximize conversion. Responsible user experience across all platforms to increase conversion and sales. Shopify, product-logic, design, product database, setup and configuration third party services. Responsible for specifying, designing and building a scalable e-commerce platform that takes into account international expansion and eliminated manual labor. Technical database migration from WooCommerce to Shopify.

• Senior Product Designer & Business Analyst (Contractor) · Melius Consulting AS2023-09-01 – 2024-09-01

  Melius Consulting is a high-end consulting agency located in Norway with focus on helping customers with growth, innovation, cyber security and IT-consulting.

• Senior User Experience Designer · Geofy2024-03-01 – 2024-06-01

  Geofy's goal is for homeowners to be self-sufficient in energy and electricity. Geofy's Energy-As-A-Service provides all households with a simple solution to this complex problem. My role is to build and improve the user experience on all platforms to increase conversion and sales. Typical tasks include UX-design, service design, UI-design, prototyping. Responsible for user experience across all platforms to increase conversion and sales. UX-design, service design, user journeys, UX-research, UI-design, prototyping, user testing. Remote lead design and product design.

• Senior Product Designer · Smileworks2023-10-01 – 2024-02-01

  Smileworks has been acquired by the Orbdent group. I worked as a product designer designing a marketplace for esthetic dental surgery. Typical tasks were in the areas of service design, user experience and lead architecture.

• Founder / Senior Product Designer · Millions AS2018-06-01 – 2023-07-01

  Building digital solutions that have a significant impact on people and business growth. Working for clients in Europe and globally, in most cases as a senior product or UX designer. This company is founded by me as a foundation for my work as an independent consultant in Norway.

• Senior Product Designer · Kahoot!2022-06-01 – 2023-04-01

  Kahoot! is a game-based learning platform that brings engagement and fun to 1+ billion players every year at school, work, and home. I worked at the Kahoot! core team with UX design to increase conversion for new and existing users. And UX design for a solution to convert users to active and paying customers.

Education

• Umeå UniversityCommunication
• Umeå UniversityMaster's degree, Media and communication

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