Nicole Lopez

About

Brand strategist and marketing leader with 20 years of experience building category-defining brand narratives and driving data-driven execution across campaigns, content, social, events, and partnerships. Expertise spans startup and fintech marketing, live commercial integrations (including SoFi), community and earned media growth, lifecycle/loyalty marketing, and consumer insights/research—now leading brand strategy and statewide expansion marketing as VP, Marketing for Poppy Bank.

Experience

• VP, Brand Marketing & Consumer Engagement · Prodege05-01-2011 – 2025

  Owned brand, lifecycle, and consumer engagement strategy for a portfolio of digital platforms reaching millions of members. Marketed across the full startup growth curve from $10M to $200M+ in revenue, partnering directly with fintech, CPG, and tech brands to build campaigns that earned real attention. • Fintech & startup brand campaigns: Developed and executed live commercial integrations and targeted consumer marketing campaigns for SoFi and other emerging fintech brands, driving product awareness, trial, and audience engagement at scale • Earned media & community growth: Grew social communities to 2M+ Facebook followers and 200K+ Instagram followers through content and campaigns founders and consumers actually shared, not just promoted • CPG & tech brand partnerships: Created integrated campaigns for Maybelline, Clorox, Glad, Glade, and Zespri leveraging live commercial integrations, proprietary consumer panel insights, and behavioral segmentation to drive measurable awareness and product trial • Startup marketing leadership: Helped scale a venture-backed startup from $10M to $200M+ in revenue by building performance marketing, lifecycle engagement, and retention programs that compounded over time • Consumer insights & research: Led market research through an exclusive consumer panel to uncover purchase behavior, messaging effectiveness, and audience insights, translating findings into brand strategy and campaign optimization • National brand partnerships: Partnered with Walmart, Best Buy, and Clorox on integrated campaigns that drove acquisition and engagement across a multi-million-member audience

• VP of Marketing · Poppy Bank06-01-2025 – 06-01-2026

  Led brand strategy and marketing execution for a rapidly scaling regional bank expanding to 50+ branches statewide, building brand presence, cultural relevance, and community trust from the ground up. • Built and launched updated brand standards, creating a cohesive identity across all customer-facing touchpoints and branch experiences • Directed go-to-market strategies for 10+ new branch openings through localized campaigns, community partnerships, and targeted regional marketing • Led creative direction for a high-profile Sonoma County sports partnership campaign that drove measurable gains in local brand awareness and community affinity • Increased regional brand visibility through refreshed outdoor advertising and expanded market presence across Northern and Southern California • Partnered closely with executive leadership to align brand strategy with growth objectives and statewide expansion toward 50+ branches

Education

• Full Sail UniversityM.S., Marketing
• St. Mary's UniversityB.A., Psychology

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