Luis Delvalle

About

Dynamic and data-driven Lifecycle Marketing Leader with 15+ years of experience in driving customer engagement, retention, and revenue growth across B2B and B2C industries. Expert in setting strategic visions, scaling lifecycle marketing functions, and leading cross-functional teams to deliver measurable business impact. Proven success in crafting and executing lifecycle communication strategies, optimizing customer journeys, and implementing best-in-class marketing technologies. Adept at leveraging data-driven insights, A/B testing, and automation tools like Braze and Contentful to enhance personalization and drive customer loyalty.

Experience

• Strategic Lifecycle Marketing Consultant · Advisor11-01-2022
• Head of Marketing · Verivest2021-09-01 – 2022-12-01
• Head Of Marketing Strategy and Operations · Prosper Marketplace2016-12-01 – 2021-09-01
• Senior Director - Lifecycle Marketing · Prosper Marketplace2015-08-01 – 2016-12-01
• Vice President - Digital & Lifecycle Marketing · U.S. Bank2011-03-01 – 2015-08-01
• Account Director · Acxiom Digital2006-01-01 – 2010-12-01

  Clients included: Intuit TurboTax, Wells Fargo, Intuit, Kayak, AAA

• Senior Marketing Manager - Digital Marketing · Everbank.com2004-01-01 – 2006-01-01
• Digital Marketing Manager · AIG2003-01-01 – 2004-01-01
• Principal Lifecycle Consultant · TouchOne Marketing01-01-2023

  -Run a lifecycle and growth consulting practice for fintech and SaaS companies focused on activation, retention, and expansion. -Build integrated B2B go-to-market and lifecycle plans that connect product-led growth, ABM, and sales-assist motions with clear roles for marketing, sales, and product. -Lead projects like improving freemium-to-paid conversion flows, setting up tiered PLG upsell programs, building cross-sell lifecycle journeys, and designing sales-assist funnels and playbooks. -Design and implement AI workflows and agents for marketing teams, including data activation, churn and expansion signal detection, content/variant generation, and automated performance reporting.

• Principal Lifecycle Marketing Consultant · TouchOne Marketing01-01-2022

  -Run a lifecycle and growth consulting practice for fintech and SaaS companies focused on activation, retention, and expansion. -Build integrated B2B go-to-market and lifecycle plans that connect product-led growth, ABM, and sales-assist motions with clear roles for marketing, sales, and product. -Lead projects like improving freemium-to-paid conversion flows, setting up tiered PLG upsell programs, building cross-sell lifecycle journeys, and designing sales-assist funnels and playbooks. -Design and implement AI workflows and agents for marketing teams, including data activation, churn and expansion signal detection, content/variant generation, and automated performance reporting.

Education

• Dartmouth CollegeBA, History

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