Nicolette Conklin

About

Proactive and detail-oriented website optimization manager with a strong track record of translating user needs, business objectives, and data into actionable strategies. Collaborating closely with developers, designers, product managers, and additional stakeholders to evaluate new tools, analyze website insights, and execute a user experience driven website optimization strategy. A strategic thinker with seven years of hands-on website creation, testing, management, and improvement experience, driving increased traffic and conversions for multiple websites at one time in a fast-paced environment. Experienced in digital marketing, project management, and quality assurance across various industries.

Experience

• Website Manager · Xsolla2024 – Present

  Worked closely with product owners and marketing team to identify website and product improvements and facilitate updates. Developed a vision of website iterations and presented go-to-market strategy to appropriate teams.

• Website Creation & Optimization Manager · websites & the works LLC2022 – Present

  Spearheaded projects across diverse industries. Conducted comprehensive website analyses to identify areas for improvement in user experience, SEO, and conversion rates.

• Senior Project Coordinator · Workwave2019 – 2024

  Led sprint planning and standup sessions. Developed an audit process for website enhancement, gathering feedback from clients and executives.

• Enterprise Business Development Representative · Prometheus Group LLC2018 – 2019

  Orchestrated product demonstrations and webinars highlighting ERP-integrated maintenance software solutions. Conducted daily prospecting and pipeline management.

Education

• Clemson UniversityBachelor of Science, Business Management (Entrepreneurship)

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