Elena Caballero

About

Experienced website producer with a keen eye for optimizing user experience and driving engagement. Equipped with solid web design and digital marketing skills, I am dedicated to exceeding expectations and delivering outstanding results. Passionate about continuous learning and staying at the forefront of industry trends, I am poised to make a meaningful impact.

Experience

• Graphic/Web Operations Lead · Flaco Coquito09-01-2019 – 05-01-2021

  Flaco Coquito is a start-up all-natural and vegan liquor company. I designed visually appealing Instagram content aligned with the company's brand and developed practical marketing concepts, resulting in a 50% increase in followers and improved engagement levels. Re-designed and managed the website, optimizing SEO strategies and improving visitor retention by 82%. The website receives over 60% of its traffic from Google search results. Demonstrated strong project management skills, effectively managing multiple projects and prioritizing tasks to meet tight deadlines while maintaining high quality and attention to detail. Utilized strong analytical skills to interpret data and develop actionable insights, leveraging tools such as Google Analytics and SEO analysis to optimize digital marketing strategies and improve business results.

• Assistant Web Producer · Fox News Audio05-01-2022

  Designed website homepage and podcast page to improve user experience and layout based on user research and analysis, which resulted in a 40% increase in engagement. Manage the website, optimizing for mobile responsiveness, SEO, and accessibility. Coordinate operational tasks for new podcast launches and troubleshoot automation processes, improving efficiency and reducing errors. Run monthly web and social analytics reports, develop actionable strategies to improve social media reach and engagement, which led to a growth of over 700%, and provide customer support for premium podcast subscribers. Lead a smooth transition to Google Analytics 4.

• Technical Coordinator · Ideas On Purpose05-01-2021 – 05-01-2022

  I managed client WordPress sites, triaged requests, managed team workflow, made content and software updates, problem-solve, and trained clients using WordPress. Work with web projects to set them up for success, make changes in WordPress, and facilitate communication between the design and development teams. Code HTML as required to update web pages, QA, and approve any content or code before going live. Build and maintain web pages through CMS application - improve the content, layout, and usability. Compile quarterly analytics reports for client sites and make recommendations for web enhancements. Work with back-end development and IT teams to troubleshoot bugs and offer technical support to the internal team.

• Web Executive · Scott Dunn08-01-2023

  Execute weekly website updates in accordance with Marketing calendars for the UK, US, and Singapore markets, ensuring timely alignment with strategic initiatives. Systematically perform comprehensive QA website testing, pinpointing pages needing updates or overhauls, and collaborate seamlessly with pertinent teams to expedite implementation. Proactively identify and rectify accessibility concerns in the website's appearance, color schemes, and font sizes, culminating in a substantial improvement in the overall user experience. Utilize Hotjar for in-depth user research, analyzing user behavior to pinpoint pain points and recommending strategic web design enhancements that align with user preferences and expectations.

Education

• Fordham UniversityBachelor's Degree, New Media & Digital Design

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