Nidhi Bhat

About

Great design isn’t just about aesthetics—it’s about creating experiences that solve real problems and leave a lasting impact– and that’s what I specialize in as a UX designer. My journey started in visual design, grounded in a solid background from my bachelor's degree at a renowned fine arts school. However, my passion for understanding user experiences and solving complex problems led me to transition into UX design. My background in graphic design provides me with a strong visual sense and attention to detail, enabling me to craft aesthetically pleasing and engaging interfaces. For over three years, I served as the lead designer at a luxury brand-tech consulting company, where I had the privilege of collaborating with clients across various sectors, including luxury fashion & lifestyle, ed-tech, healthcare, EV, and e-commerce. This diverse experience has honed my ability to approach each project with a strategic and empathetic mindset, ensuring that the designs I create resonate deeply with prospective users. Recently, I completed my master’s in Human-Computer Interaction, where I honed my user research and strategy skills. My strong graphic design foundation allows me to bring a fresh perspective and a rich artistic and visual design approach to every interface design project I undertake. I consider myself a strategic and empathetic designer, prioritizing the crafting of designs that truly connect with users. I am proficient in conducting user research, creating wireframes and prototypes, and collaborating effectively with cross-functional teams to bring designs to life. I am passionate about staying up-to-date with the latest design trends and technologies to ensure my work remains innovative and relevant.

Experience

• Experience Designer · IU Indianapolis Division of Undergraduate Education08-01-2023

  Designed user-centered interfaces and promotional materials, increasing student engagement by 30%. Developed branding strategies, boosting event participation by 35% through compelling digital and print designs. Expanded into photography and creative direction, enhancing visual content for campus promotions.

• Product Designer · Stealth Startup01-01-2024 – 12-01-2024

  Contributed to the design and development of innovative products, focusing on user experience and interface design.

• Head Of Design | UX Designer · Luxeveda Brand Services Pvt. Ltd.06-01-2020 – 12-01-2022

  Achieved a 95% client satisfaction rate by directing strategy for all design initiatives, focusing on user-centric solutions. Boosted user engagement through collaboration with developers to create websites for the education, healthcare, and e-commerce sectors. Improved client conversion rates by 35% by leading design projects for over 20 clients. Fostered a collaborative team environment, reducing project turnaround time by 15%, by mentoring the design team of 3, and 4 interns. Recognized with Employee of the Month four times for consistently delivering high-quality design solutions and making significant contributions. Delivered user-centric designs, as evidenced by increased client satisfaction by 40%, by meeting specifications and prioritizing design excellence. Directed design strategies for over 10 brands, as shown by a 25% boost in project success rates, by leveraging consumer insights to enhance proposals and project direction. Enhanced client collaboration, as measured by a 30% improvement in project outcomes, by contributing UX-driven insights in meetings. Promoted to Head of Design, as a result of exceeding performance goals by 40%, through consistently delivering functional design solutions.

• Visual Designer · Hubete Private Limited05-01-2020 – 05-01-2020

  Developed packaging for an organic food brand, leading to distribution in 10+ stores across Bengaluru. Designed user-centric social media, web interfaces, and brand collateral, enhancing the digital presence of the organic food brand. Authored industry standards to unify the brand's digital and physical customer experiences. Contributed to the team's growth by assisting in the recruitment of a junior designer and a digital marketing executive. Investigated SEO tactics to boost the brand's website UX, aiming to increase user engagement and visibility.

Education

• Indiana University IndianapolisMaster of Science - MS, Human Computer Interaction
• Karnataka Chitrakala ParishathBachelor of Visual Arts, Design and Applied Arts

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