Prutha Joshi

About

Creative UI/UX Designer with around 3+ years of experience in crafting user-centric digital experiences. Ability to user interface design, interaction design, and responsive design, utilizing tools such as Figma, Adobe Creative Suite, and Sketch to develop visually compelling wireframes and prototypes. Expert in leading user research, usability testing, and competitive analysis to drive design decisions and enhance user satisfaction. Proficient in information architecture and analytics, employing techniques such as empathy maps and personas to inform design strategies. Understanding of design systems, branding, and WCAG standards to ensure accessibility and consistency across products.

Experience

• Senior UX Designer · Sports.Excitement09-01-2024

  Designed intuitive user interfaces and wireframes for web and mobile applications using Figma, Adobe XD, and Sketch, ensuring seamless user experiences. Conducted user research, competitive analysis, and usability testing to drive user-centered design (UCD) principles and enhance product engagement. Created interactive prototypes in Framer and InVision to facilitate user testing and stakeholder collaboration, improving design decision-making.

• UX Designer · IUPUI01-01-2024 – 06-01-2024

  Developed and maintained design systems, ensuring consistency across branding, typography, iconography, and responsive design components. Applied WCAG accessibility standards to enhance usability for diverse user groups, optimizing inclusivity in digital experiences. Designed motion graphics, illustrations, and micro-interactions using Adobe After Effects and Photoshop, enhancing user engagement and brand identity. Implemented front-end design components using HTML, CSS, JavaScript, React, Angular, and Vue.js to bridge the gap between design and development.

• UX Design Intern · Waters Corporation06-01-2023 – 09-01-2023

  Created Figma component libraries at an atomic level and orchestrated the seamless migration of the design system from Figma and storyboards to Zero Height, fostering enhanced collaboration. Partnered with 2 fellow interns to innovate and redesign an Enterprise Tool, introducing progressive concepts, and design patterns and aligning the design cohesively with new project objectives. Assisted the senior UX designer adeptly in crafting high-fidelity designs for B2B cloud software, ultimately contributing to a refined user experience, while collaborating with industrial designers and technical writers. Created designs optimized for easy front-end conversion, minimizing design-to-development discrepancies and enhancing workflow efficiency.

• UX UI Designer · Tata Consultancy Services09-01-2020 – 06-01-2022

  Redesigned TCS's complex internal travel system into a responsive application, ensuring a seamless user experience and compliance with WCAG, Material UI, and HIG standards. Utilized information architecture, empathy maps, and persona creation to refine user journeys and enhance product usability. Conducted stakeholder interviews, heuristic evaluations, and AI-driven design analytics using Hotjar and Qualtrics XM to improve UX strategies. Collaborated with cross-functional teams using Slack, Jira, and Miro to align design goals with business and user needs. Consistently recognized as Employee of the Month for delivering high-quality prototypes and user-centered designs through effective design thinking and deadline management.

• Design Intern · Designflyover (DFO)01-01-2020 – 06-01-2020

  Designed a responsive website for a window manufacturing company, showcasing their products, clients, projects, and brand story, resulting in an increase in website traffic and an increase in lead generation. Delivered comprehensive branding and marketing materials, including a design system and brand guide for a UK-based client, leading to an increase in brand recognition and a 30% increase in customer engagement. Worked jointly with the client to create a range of effective marketing materials, for an educational institute, resulting in a 25% increase in awareness of the institute's brand. Designed engaging infographics and data visualizations to simplify complex information while efficiently managing multiple projects and meeting tight deadlines.

Education

• Indiana University IndianapolisMaster of Science - MS, Human Computer Interaction
• MIT Institute of DesignBachelor's of Design, Graphic Design

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